Improve engagement by delivering employees more personalized communications! Personalization variables can be added to any rich text block in the body of your campaigns and are supported across all Firstup channels - email, push, web and mobile experiences, and microapps.

This article will walk you through how to add personalization variables to your rich text. For an overview of all campaign creation options, please refer to Create a New Campaign.

How to Create Personalization Variables

Sign in to Studio.
Click Create.
You can start with a blank campaign, choose a template to edit, or add a content block that contains rich text to an existing campaign.
For this example, we'll start with a blank campaign.
Click + Add block to choose from a selection of content blocks.
Select a content block that contains rich text and click Select Blocks.
Click inside the rich text block and then select the person icon from the menu that appears.
From the drop-down variables menu, you can choose from First Name, Last Name, or Federated Identifier. For this example, we'll select First Name.
Click on the variable to edit the default value. The default value is what will be displayed instead of first name if:
- The recipient/viewer does not have a stored value for the variable
  OR
- The viewer is not logged in (i.e. public microapps or shareable articles viewed from a public link)
You can preview your personalization by clicking on the Preview tab.
Complete your campaign, including all of the Deliver settings.
Click Review in the bottom right corner to review your campaign summary and projected delivery.
Then schedule and click Publish to publish the campaign, or Content Creators can save the campaign as a draft for review by selecting the Save icon at the top right.