This 'How to Read' article currently only applies to customers who are on early access for the 2023 metrics update.
Use the Community Overview report in Insights to understand how a collection of content across multiple campaigns is being consumed by your users in your community. This report includes centralized reporting for community health for initiatives, topics, and viewers.
To learn more about the metrics in this report, please refer to the Glossary of Terms, as well as the Metrics Update 2023 article.
Note: The 'Date Range' and 'Publish Date Range' filters will affect the engagement data that is displayed.
Report Map
Here is a map of how to read the Community Overview report:
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Reached Users Unique users who saw at least one post How many users had an impression for the campaigns in the date range? Use this number to provide context to other engagement numbers on this report. |
% Opened Users Percentage of reached users who opened at least one post What percentage of the reached users who saw your campaigns were interested enough to open the full view? Is this a healthy percentage for your community?
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Posts with Impressions The number of posts with impressions in the date range selected Use the Publish Date filter to limit this report to only posts published during a given period. How many of your posts are receiving impressions in the date range selected? Compare post impressions to opens in the Content Funnel graphs to determine the success of impressions generating opens.
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Avg Posts Opened Average number of posts each reached user opened Is this a good number? How can you repeat the success of high opens/ engagement or avoid a repeat of low opens/engagement? |
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Content Funnel Totals (Bars) A measure of the total impressions/opens/engagements the campaigns generated in the date range selected Compare the total count of impressions/opens/engagements to the unique count. Is the content informative or interesting to users? You want these total counts to be higher than the unique counts. This means that users are seeing, opening, or engaging with the content more than once. Are you satisfied with the conversion of impressions to opens to engagements? If you’d like engagements to be closer to opens, could you adjust your content strategy to emphasize calls to action like “comment with your favorite example” or “share with your LinkedIn network”?
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Content Funnel Uniques (Bars) A measure of the unique impressions/opens/engagements the campaigns generated in the date range selected Compare the unique counts of impressions/opens/engagements. You want these numbers to be close. One impression yields one open. And one open yields at least one engagement. If impressions are high but opens are low, what can you do to encourage more opens? If engagement is low, what can you do to make your content more engaging?
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Content Funnel (Trends) Unique users who previewed the posts Of the users who previewed the content, how many actually opened it in full view? Are you designing content that invites opens? If you create a lot of single-image blocks, users may not feel compelled to click. However, if you have a lot of multi-block content, consider whether or not your cover card invites them to click to read or see more.
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Content Funnel (By Category) Unique users who previewed the posts Use this table to help dig into the overall metrics for content on various platforms. By campaign, ask:
Note: iOS, Android, and Push are grouped into the 'Mobile' category. Assistant is included in 'Other'. |
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Reached Users Breakdown Segments correspond to the selection chosen in the ‘View by’ filter Use the 'View By' filter to understand your reached users vs. opens over time, location, platform, or other. |
Engagement Breakdown More details on usage and engagement by selected segments Use the ‘View By’ filter to understand your reached users vs. opens over time, location, platform, or other. By day/location/time zone, etc., how many users who saw your campaigns actually opened the campaigns in full view? You want the opens to be close to the number of users who saw the content. |
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Content Engagement Trend See the distribution of engagement across your posts Where is your highest engagement percent falling? You want the posts and reached users numbers to be the highest in the highest engagement percent buckets. |
Content Engagement Details More details on content by engagement This is another view of Content Engagement Trend graph, bus also includes the average posts opened and likes for the users reached. You want these numbers to be higher on the highest engagement row.
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Content Metrics A measure of various impressions for the date range selected Which type of content has the most impressions? What type of content is most successful in your community? |
Top Posts Current activity sorted by the greatest number of reached users in the date range selected Click on a column heading to sort the table by different criteria. Which campaigns reached the most users? And of those campaigns, which campaigns then generated the most opens and engagement? Why did a campaign that reached a lot of users not generate enough interest for users to open?
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Reached User Details List of reached users for posts and associated activity in the date range selected. *If this tile is not visible, your community has disabled viewer-level reporting. Click on a column heading to sort the table by different criteria. At the user level, track engagement. Who are your most engaged employees? Who is the least engaged, and what could you do to engage them? Were they targeted appropriately, with content relevant to them? Do they need to be reached via a different channel (such as email vs. push)? |
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