On the Email Campaigns Overview Report, the Email Campaign Metrics by Campaign table includes content from other than just email campaigns, causing it to include more rows. This could mean a different result for metrics such as Email Open Rate if the same calculation is applied to the exported data.
- Creator Studio | Insights
The Email Campaign Metrics by Campaign table is including campaigns from the time period that had a video, acknowledge campaign, or had a link click - as well as email campaigns.
The summary metrics at the top of the campaign are looking at email campaigns only.
To manually calculate the email open rate, please use the sum of total email opens divided by the sum of total emails delivered.
To calculate the Click through rate, please use the total number of clicks divided by the total number of deliveries.
To calculate the Click-to-open rate, please use the total number of clicks divided by the total number of opens.
Please check the current status of this issue on the Known Issues Tracker. (Issue ID: CSUP-3634)