Custom attributes in the Insights report shows a different figure from the audience for that attribute.
- Creator Studio | Insights | Adoption by Attribute
Reports have been found to contain stale custom attribute data that is not up to date with the latest values held by Firstup databases.
As a temporary solution, check the correct counts for users with an attribute using audiences.
Please check the current status of this issue on the Known Issues Tracker. (Issue ID: CSUP-3368)