We're excited to introduce three new features in our Q1 release, designed to drive engagement with customized messaging, give you governance peace of mind, and further expand your frontline reach with digital signage. Say hello to Hyper-Personalized Campaigns, Campaign Thresholds, and the ScreenCloud Digital Signage Integration: these upgrades aim to hyper-personalize your campaigns, add additional layers of governance, and spread the word to your hard-to-reach employees.

Hyper-Personalized Campaigns: Drive Engagement with Customized Messaging

We're thrilled to introduce newly Hyper-Personalized Campaigns. Now, you can take personalization to the next level by injecting personalized variables into your campaigns, creating a unique experience for each user in your audience. Key features include:

• Rich Text Editor Integration: Seamlessly inject personalized variables into your campaigns within the rich text editor.
• CSV Upload: Import datasets through a CSV upload, allowing for custom attributes as variables within a campaign.
• Scalable Personalization: Include up to 11 columns per file, offering flexibility in customizing campaigns.
• Preview and Test: Validate messaging by previewing and testing personalized text for individual users before publishing.

Learn more about how to create hyper-personalized campaigns here.

Governance and Guidance for Peace of Mind with Campaign Thresholds

In our commitment to providing governance and control, we're introducing Campaign Thresholds. This feature adds an additional layer of confirmation in the campaign delivery flow, ensuring that your content is directed to the intended audience. Key aspects include:

• User Confirmation Prompt: A prompt for confirmation before sending a campaign if the number of intended recipients exceeds a predetermined threshold.
• Administrative Control: Brand Super Admins can set thresholds in Content Settings, providing control over the publishing process.
• Reduced Unintentional Publishing: Minimize instances of unintentional content delivery to larger audiences, improving productivity.

Learn how to configure Campaign Thresholds here.

Expand Your Frontline Reach Through ScreenCloud Digital Signage Integration

Enhance your communication reach with the ScreenCloud Digital Signage integration. This integration simplifies the process of reaching your frontline workers. Key features include:

• Deskless Employee Engagement: Deliver content to hard-to-reach employees through digital signage, sharing announcements, positive messages, and news.
• Self-Service Configuration: Easily set up and manage announcements directly from Firstup, streamlining your communication workflow.

For more details on this premium integration, please contact your Account Manager.

Learn more about ScreenCloud Digital Signage here.