Since emails can be sent to members of your community regardless of registration status, there may be instances where you only want to send an email campaign, and not send out Notification Center or push notifications.

How to Create a Standalone Email

This article will walk you through how to create and publish a standalone email.

1. Sign in to Creator Studio.
2. From the left navigation menu, click Create and then select Campaign or click the + Campaign button on the Campaigns page.
   
   
   
   
3. Create and edit your campaign.
4. Click Preview to view the preview for your email and send a test campaign.
5. Once you've finished editing your campaign, click Deliver in the bottom navigation bar to edit your Deliver settings.
6. Your Deliver settings will determine how to reach your target audience. For an email campaign, a topic is not required, but you will need to assign an audience to target your email under Direct Delivery. Note: The campaign will still appear in the For You section in the mobile app and web experience.
   
   
   
   Generally, we recommend trusting Intelligent Delivery to reach users where they are most likely to engage. However, for email campaigns, you can deselect the additional channels to ensure that you only target the email channel.
   
   Note: Refer to our Notifications article to learn how to customize your email subject line and preview, including personalization variables.
   
   

   Target Email Only
   
   
   

    

   Note: The Channels section will display only the Email channel for email-only customers.
   
   
   
   

7. Once you have made your Deliver settings selections, click Review in the bottom right corner to review your campaign summary and projected delivery.
8. Then schedule and click Publish to publish the campaign, or Content Creators can save the campaign as a draft for review by selecting the Save icon at the top right.
   
   

How to Send a One-Time Email Immediately

1. Sign in to Creator Studio.
2. From the left navigation menu, click Create and then select Campaign or click the + Campaign button on the Campaigns page.
   
   
   
   
3. Create and edit your campaign.
4. Click Preview to view the preview for your email and send a test campaign.
5. Once you've finished editing your campaign, click Deliver in the bottom navigation bar to edit your Deliver settings.
6. Your Deliver settings will determine how to reach your target audience. For an email campaign, a topic is not required, but you will need to assign an audience to target your email to under Direct Delivery.
   
   
   
   Generally, we recommend trusting Intelligent Delivery to reach users where they are most likely to engage. However, for email campaigns, you can deselect the additional channels to ensure that you only target the email channel.
   
   Note: The campaign will still appear in the For You section in the mobile app and web experience.
   
   
   
   Note: The Channels section will display only the Email channel for email-only customers.
   
   
   
   Since Engagement Boost will be overridden to ensure this email is sent to everyone upon publishing without any retargeting attempts, there is no need to set a priority, however, you will want to schedule publishing as Publish immediately to ensure the email goes out immediately.
   
   
   
   
7. Select any features, initiatives, and your preferred author alias under Content settings.
   
   
   
   

8. Since this is a one-time email, turn off Engagement Boost to send this email at publish time without any retargeting attempts.
   
   
   
   

9. Once you have made your Deliver settings selections, click Review in the bottom right corner to review your campaign summary and projected delivery.
10. Then schedule and click Publish to publish the campaign, or Content Creators can save the campaign as a draft for review by selecting the Save icon at the top right.
    
    

How Do Campaigns Appear in Email?

Campaigns appear in email similar to how they appear in the user experience. Note: Click-through functionality via email is only available on link, video, poll content blocks, however, playing videos and responding to polls will require a login to the mobile app or web experience. Note: Poll blocks are currently not available for email-only communities.

Video

For visual learners, check out our video on how to create a standalone email.