Since emails can be sent to Members of your community regardless of registration status, there may be instances where you only want to send an email campaign, and not send out Assistant or push notifications.

How to Create a Standalone Email

This article will walk you through how to create and publish a standalone email.

1. Sign in to Studio.
2. Click Create to create a new campaign.
   
   
   
   
3. Create and edit your campaign.
4. Click Preview to send yourself a test email for the campaign before publishing.
5. Once you've finished editing your campaign, click Continue in the bottom navigation bar to move to Orchestrate.
6. The Orchestration settings will determine how to reach your target audience. For an email campaign, a topic is not required, but you will need to assign an audience to target your email to on the Setup tab. Note: The campaign will still appear in the For You section in the mobile app and web experience.
   

   
   
   

   Generally, we recommend trusting the orchestration engine to reach users where they are most likely to engage. However, for email campaigns, you can deselect the additional channels to ensure that you only target the email channel.
   
   

   Target Email Only
   
   

    

   Note: The Channels section will display only the Email channel for email-only customers.
   
   
   
   

7. Once you have made your Orchestration settings selections, click Continue to move on to the Review page and approve your newsletter for publishing.
8. Click Publish in the bottom right corner to publish the campaign or Content Creators can save the campaign as a draft for review by selecting Save as draft from the Save menu.
   
   

How to Send a One-Time Email Immediately

1. Sign in to Studio.
2. Click Create to create a new campaign.
   
   
   
   
3. Create and edit your campaign.
4. Click Preview to send yourself a test email for the campaign before publishing.
5. Once you've finished editing your campaign, click Continue in the bottom navigation bar to move to Orchestrate.
6. The Orchestration settings will determine how to reach your target audience. For an email campaign, a topic is not required, but you will need to assign an audience to target your email to on the Setup tab. Note: The campaign will still appear in the For You section in the mobile app and web experience.
   
   Since the orchestration engine will be overridden to ensure this email is sent to everyone upon publishing without any re-engagement attempts, there is no need to set a priority, however, you will want to schedule publishing for 'Now' to ensure the email goes out immediately.
   
   
7. Select any features, initiatives, and your preferred author alias on the Features tab.
   
   

8. Since this is a one-time email, select 'Override' as the engine on the Rules tab to send this email at publish without any re-engagement attempts.
   
   Generally, we recommend trusting the orchestration engine to reach users where they are most likely to engage. However, for email campaigns, you can deselect the additional channels to ensure that you only target the email channel.
   
   
   
   Note: The Channels section will display only the Email channel for email-only customers.
   
   
   
   

9. Once you have made your Orchestration settings selections, click Continue to move on to the Review page and approve your newsletter for publishing.
10. Click Publish in the bottom right corner to publish the campaign or Content Creators can save the campaign as a draft for review by selecting Save as draft from the Save menu.
    
    

How Do Campaigns Appear in Email?

Campaigns appear in email similar to how they appear in the user experience. Note: Click-through functionality via email is only available on link, video, poll content blocks, however, playing videos and responding to polls will require a login to the mobile app or web experience. Note: Poll blocks are currently not available for email-only communities.

Video

For visual learners, check out our video on how to create a standalone email.