Use the Post Performance report in Insights to understand the engagement and audience on a single post.
Refer to the Glossary of Terms for more details on the metrics included in this report.
Here is a map of how to read the Post Performance report:
How much are people reacting to your content?
Does your platform have content that encourages clicks, likes, shares, bookmarks, comments? Could you include stronger calls to action?
How many people are seeing the content?
Is this a good number relative to how you count your users? For example, relative to all employees? Or just employees on the mobile app?
How many of the users that saw the content wanted to know more?
A view may be enough, especially for image posts. However, if this metric is lower than you'd like, is content targeted well? Enticing to click on?
How many people are saying "I like this content"?
What kind of content would encourage likes? More user-submitted content?
Usage by Segment, View By: Platform (default)
Platform is the default, change the segment by using the View By filter.
Where are employees engaging with content?
Where engagement is low, what might explain the numbers? Does my content need to be adjusted to work better with a specific platform?
Use this table to help dig into the graph of
By segment, ask:
Viewers with Activity by Hour of Day
What time of day are your users active?
Are your users engaging with the post when they want to (when they are normally active), or are they engaging when you publish the post?
Viewers by Product Area
Within the platform, where are users engaged?
If the post was featured but users are not engaging on the featured tab, what does this tell you about your community?
Reference this area for details about your post - who published it, when, the content type, etc.
Who is engaging with this post?
Are there individuals that you were expecting that are missing from this list?