Use the Campaign Performance report [New Studio Campaigns] in Insights to understand the engagement and audience on a single campaign. This report covers all types of campaigns - email, push, newsletter, etc.
Note: The date range filter will restrict which campaigns are available, as well as the engagement data that is displayed.
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Engagement What percentage of your target audience engaged with the content? How can you repeat the success of high engagement or avoid a repeat of low engagement? |
Viewers How many people are seeing the content? Compare this to your Target Audience, is this a healthy number for your community? |
Clicked What percentage of viewers that saw the content in the campaign wanted to know more? A view may be enough for emails with just text or images in the body. However, if click rate is lower than you'd like, is content targeted well? Enticing to click on?
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Liked What percentage of the users liked the campaign content? This will help you understand what type of content your workforce engages most with. |
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Usage by Segment Use this table to help dig into the overall metrics for content on various segments (platforms). By campaign, ask:
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Usage Details This is a table representation of the chart to the left with the following additional details:
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Open Trend by Platform This will help you understand on which days users opened the email - thereby helping you to orchestrate campaigns on the right days to drive maximum engagement. |
Engagement Trend by Platform Which platform is driving the most engagement for the campaign? Could you limit or expand your platform targeting for this kind of campaign? |
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Campaign Details
This will give you information on the campaign configuration. |
Campaign Metrics Use this table to understand overall campaign activity across a variety of actions like comments, likes, bookmarks, shares etc. |
Viewer Details *If this tile is not visible, your community has disabled viewer-level reporting. At the user level, track engagement. Who are your most engaged employees? Who is the least engaged - and what could you do to engage them? Were they targeted appropriately, with content relevant to them? Do they need to be reached in a different way (such as email vs push)? |
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Embedded Links This shows how many clicks each embedded link received. Use this to understand which links are relevant and driving engagement for your workforce. |
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