Use the Campaign Delivery Details report in Insights to get a detailed look at how a Studio campaign was delivered.
Refer to the Glossary of Terms for more details on the metrics included in this report.
Note: The date range filter will restrict both which campaigns are available and the engagement data that is displayed. To ensure you are viewing the entire scope of the delivery for campaigns, we recommend increasing the table limit so all the deliveries are visible within the total activity table.
Report Map
Here is a map of how to read the Campaign Delivery Details report:
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Viewers How many people are seeing the content? Compare this to your Target Audience, is this a healthy number for your community? |
Emails Delivered Unique users with an email delivered in the time frame |
Email Open Rate % of emails opened out of the ones that are delivered
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Email CTR % of emails clicked after opening the email |
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Engagement What percentage of your target audience engaged with the content? How can you repeat the success of high engagement or avoid a repeat of low engagement? |
Push Sent Unique users who were sent a push notification on mobile |
Push CTR % of pushes that are clicked out of the ones that are sent Are users engaging with push notifications? |
Assistant Notif Delivered Unique users who had an Assistant notification delivered to them during the timeframe |
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Delivery Details A short summary of the campaign details, such as title, delivery type (optimized or not), # of users who had the chance to read the campaign vs. the # of users who actually read it |
Unique Activity by Timeframe Displays the number of unique activities for a campaign for the selected date range |
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Total Activity by User A breakdown of the total campaign activities per user for the selected Date Range |
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