Viewers

How many people are seeing the content?

Compare this to your Target Audience, is this a healthy number for your community?

Emails Delivered

Unique users with an email delivered in the time frame

Email Open Rate

% of emails opened out of the ones that are delivered

Email CTR

% of emails clicked after opening the email

Engagement

What percentage of your target audience engaged with the content?

How can you repeat the success of high engagement or avoid a repeat of low engagement?

Push Sent

Unique users who were sent a push notification on mobile

How many unique users were sent a push during the timeframe?

Push CTR

% of pushes that are clicked out of the ones that are sent

Are users engaging with push notifications?

Assistant Notif Delivered

Unique users who had an Assistant notification delivered to them during the timeframe

Delivery Details

A short summary of the campaign details, such as title, delivery type (optimized or not), # of users who had the chance to read the campaign vs. the # of users who actually read it

Is this delivery type (optimized or not) working for your community?

Unique Activity by Timeframe

Displays the number of unique activities for a campaign for the selected date range

How many unique actions/and what actions were taken on the campaign?

Total Activity by User

A breakdown of the total campaign activities per user for the selected Date Range

Which users are engaging the most with your campaigns and in what way?