Use the Campaign Delivery Details report in Insights to get a detailed look at how a Studio campaign was delivered.
Note: The date range filter will restrict both which campaigns are available and the engagement data that is displayed.
Report Map
Here is a map of how to read the Campaign Delivery Details report:
Viewers How many people are seeing the content? Compare this to your Target Audience, is this a healthy number for your community? |
Emails Delivered Unique users with an email delivered in the time frame |
Email Open Rate % of emails opened out of the ones that are delivered
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Email CTR % of emails clicked after opening the email |
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Engagement What percentage of your target audience engaged with the content? How can you repeat the success of high engagement or avoid a repeat of low engagement? |
Push Sent Unique users who were sent a push notification on mobile |
Push CTR % of pushes that are clicked out of the ones that are sent Are users engaging with push notifications? |
Assistant Notif Delivered Unique users who had an Assistant notification delivered to them during the timeframe |
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Delivery Details A short summary of the campaign details, such as title, delivery type (optimized or not), # of users who had the chance to read the campaign vs. the # of users who actually read it |
Unique Activity by Timeframe Displays the number of unique activities for a campaign for the selected date range |
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Total Activity by User A breakdown of the total campaign activities per user for the selected Date Range |
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