We have compiled a list of sample survey questions you can use to collect feedback on your users' experiences using your app. The questions fall into one of four groups.
Note: we recommend that you include around 8-12 questions in each survey. Your survey will be too long if you add all these questions in one survey and may affect your response rate.
Participation Questions
Have you downloaded the [app name] (for iOS or Android)?
- Yes
- No
Which of the following best describes why you initially registered for the [app name]?
- I was interested in the idea of brand advocacy and wanted to learn more.
- I was looking for a way to connect with [brand name], what the company is talking about, and to employees.
- I was invited by my boss or a colleague at [brand name].
- I am active on social media and wanted to do more.
- Other (please specify).
How often do you use the [app name]?
- Several times per day
- Once a day
- Several times per week
- Once a week
- Once a month
- Rarely
Have you visited the [app name] online web app (i.e. signing in via your desktop computer rather than via a mobile app)?
- Yes
- No
What would prompt you to sign in to the community more frequently and engage with the content?
- I would like content that is more relevant to me, my job and my interests
- I think the some aspects of the app could be more user-friendly
- I find the community too time-consuming
- I prefer to get my shareable company news elsewhere. (Please specify)
- Other (Please specify)
How likely are you to refer a co-worker to joining [app name]? (Scale of 1-5)
On a scale of 1-5 how has this community helped you feel connected to and informed about what is happening at [brand name]?
Engagement/Notification Questions
Do you find the content update emails relevant and useful?
- Yes
- No
Do you find the weekly featured posts emails relevant and useful?
- Yes
- No
Do get mobile notifications on your phone?
- Yes
- No
If yes, do the notifications prompt you to sign in to the mobile app and get new information?
- Yes
- No
How frequently would you like to receive communications regarding the community, including new content, feature updates, etc.?
- Several times per week
- Once a week
- Once every couple of weeks
- Once a month
- Never
Please share any additional thoughts you have on how we can improve push notifications to better suit your needs (open answer).
Content Questions
On a scale from 1-5, how relevant do you find the content in [app name] to your interests/ job function? (with 1 = least relevant; 5 = most relevant)
Is there any type of content you wish you saw more of in [app name]?
Which topics do you find most interesting? (Please select all that apply). (Include a list of topics)
What is your favorite topic? Why? (Include list of topics and free form answer)
If you could add other topics, what would they be? (Free form answer)
When it comes to sharing from a professional perspective, which topics do you share content to:
- Others
How often do you read content related to your industry?
- Multiple times per day
- Daily
- Weekly
- Monthly
- Never
What specific sources do you rely on to stay up to date on your industry? (Please share names of publications and sites)
How relevant to your job function and interests do you find the content in [app name]? Rank on a scale from 1-5.
General Platform Questions
Please tell us how easy it is to find information on [app name].
- Very Easy
- Easy
- Average
- Difficult
- Very Difficult
On a scale of 1 to 5, how would you rate the [app name] mobile app for overall functionality and ease-of-use? (1 = poor functionality, 5 = best functionality)
On a scale of 1 to 5, how would you rate the [app name] web app for overall functionality and ease-of-use? (1 = poor functionality, 5 = best functionality)
Please add any comments or feedback you have for [Community Name]. We welcome suggestions on specific areas for improvements, features you would like to see added to the experience, etc.
Comments
0 comments
Article is closed for comments.