The Results page provides one unified view of delivery and engagement metrics for your campaigns, including metrics like dropped messages and delivery errors. The Results page also allows you to drill-down to Insights reports such as the Campaign Performance, Campaign Delivery Details, Poll Performance reports, etc. via embedded links.
Note: The Results page will only appear for campaigns that are published, scheduled, or archived in the new Studio. The Results page will not appear for Classic Studio campaigns.
Results Page Expectations
The Results page is meant to surface campaign Delivery information to you, even ahead of the data populating in the Insights reports (Insights reports typically have an expected latency of 1-2 hours). This means that it is expected for the Results page and the linked Insights reports on the Results page to be out of sync immediately after publish, and for some time within the campaign’s lifecycle. The Delivery metrics on the Results page should always be ahead of the Insights reports. The Engagement metrics section will most likely be the same, or a little behind the Insights reports, depending on the point in the cache strategy.
Additionally, you should be aware that the metrics in the Engagement and Delivery sections are updating on different schedules as well. As a general rule, the Delivery section should be close to real-time accuracy, though it is possible that the most up-to-date info could take up to a maximum of 1 hour to populate. This latency limit can be driven by a number of factors, including the size of the audience of the campaign, i.e. large campaigns will take longer to have data populated. The Engagement section of the Results page could take a maximum of 4 hours to be up-to-date, due to our caching strategies.
Results Page Access
The Results page can be accessed from the Campaigns page by clicking on the campaign or selecting View Results from the menu after clicking the ellipses to the right of the campaign. It can also be accessed by clicking on the campaign on the Calendar page. Any user who has the ability to view the campaign will also be able to view the Results page, however, they will not be able to navigate to Insights when they click the report links if they do not have permissions for Insights.
Results Page Details
At the top of the Results page, you will see the campaign title, as well as options to edit, duplicate, or archive the campaign.
The top box will show you the status of your campaign. If complete, the box will state 'Complete'. If not, the remaining number of days will be displayed instead.
Note: For a full list of our metric terms, check out our Measure Glossary.
The Embedded Media section is reserved for video and poll content. Clicking on the View button will take you to the associated Insights report for that piece of content: the Poll Performance report or Video Performance report.
The Delivery section provides insight into the campaign delivery details. Clicking on the View Full Report button will take you to the Campaign Delivery Details report for the campaign.
Note: Messages refer to all email, push notifications, and Assistant notifications.
Post-publish, the Plan panel in Orchestrate will default to a new view, listing the time remaining in a campaign's duration, and a button to view the Campaign Delivery Details report in Insights.
Clicking the View Remaining Prediction button will display the full Plan panel with the updated campaign prediction.
Should the Results page appear for every campaign that is published?
The Results page will only appear for Studio campaigns that have an audience/deliveries, or campaigns that had an audience at some point within their lifecycle. For example, a campaign with an audience that is updated to a topic-only campaign. The Results page will appear for sent, previously published but now archived campaigns, and scheduled campaigns. It will not appear for campaigns that are in draft or need review.
Is the Successful Delivery count unique?
No, these counts include delivery counts per user channel, and include both initial deliveries and re-engagement attempts. Ex: A campaign that is sent to a user that delivers an email and an Assistant notification on day one, and then a re-engagement via email on day 3, will count as 3 successful deliveries. This means that the channel counts are all-inclusive as well.
Does the Dropped/Errors count only apply to email?
No, those counts will apply to both email and push notifications.
What is the difference between Dropped and Errors?
- Dropped: A drop occurs if the user is missing from the audience or has been unsubscribed from the community. The engine will not attempt deliveries for users who are removed from the audience or the community, or unsubscribed from the email campaign itself.
- Errors: The total number of failed sends and/or deliveries. Errors can occur when trying to attempt a send, or can occur when a send event has been initiated, but a delivery cannot be confirmed. Both are counted in this metric.
Will the Results page show all metrics associated with the campaign, or only the latest version of the campaign?
The Results page will show all metrics associated with a campaign, so a campaign that was initially delivered via email to users and then made a topic-only campaign later on would still depict those email deliveries in the Results page.
Should these metrics match the Insights reports and the hover-over metrics on the Campaigns page?
The Results page should always match the campaign hover-over. A delay between the Results page and the Insights reports is expected, but eventually all the counts should align.
Will users without permission to the Insights reports see the report buttons on the Results page?
No, these users will not have the report buttons on the Results page or on the Plan panel in Orchestrate.