This article is currently in progress and/or review and may be subject to revision. It is intended for internal use only and is visible exclusively to signed-in Firstup employees.

This metrics glossary provides brief definitions of terms used throughout the Insights areas of the Firstup platform. For detailed explanations of our reports, please refer to the How to Read articles. For our platform glossary, check out the Glossary of Terms.

Report Use

Date Range

The date range restricts the data in the view, based on dates such as publish date, activity date, or other.

In Insights, 'date range' restricts the displayed data by activity unless otherwise noted (such as publish date range, which indicates a filter based on the publish date).

'This' refers to the current time period, such as 'this week' is the current week starting Sunday. 'Last' refers to the previous time period, such as 'last week' is the previous Sunday to Saturday.

Location

Locations such as city, country, region, and timezone are based on the IP address of the users’ devices (phone, tablet, or computer).

Users may belong to more than one location within the time window selected. Usage location by IP address is updated once a week. 

This location data is not related to audiences or audience attributes.

'Unknown/other' means that the IP address was not available for the user within the timeframe. For example, email-only users would not have IP address information.

Note: 'Work Location' is not based on IP Address. 'Work Location' is based on audience attributes sent to us by your team.

Minimum Size

Minimum size appears at the bottom of some 'view by' filters in Insights.

Minimum Size controls which headers appear based on the number of viewers. For example, if you set the minimum size to 3 then we will only show headers for bars with 3 or more viewers. Any header with a lower value is not displayed.

Table Limit

In reports with Table Limit as a filter, the filter only limits the displayed rows in the table views. There is no change to the underlying data.

By default the table limit is 500 records and the max table limit display is 2000 records. However, specifying a larger value and downloading the full list as a CSV can display all records.

Unique (Impressions/Opens/Engagements)

Represents the number of unique users who interact with a given piece of content. For instance, an article opened by the same user twice should contribute only one time to the unique opens count.

View By

Most reports in Insights have at least one graph that can be segmented by different data. Select the 'View By' filter to see the different options. Changes will reload in the view immediately.

Note: If attempting to set view by day for the last 30 days, add the max groups shown filter and set it to 31. This will solve for the dashboard only showing the first 15 days of that period. 

User and Adoption

Active User

Someone with 1+ active event (within timeframe in question).

Note: Since certain events do not require a user to be registered (like opening an email or viewing content within a microapp), there can be more active users than registered.

Active User Retention

Percentage of users who visited the community in a previous time period and again at least once during the current specified period.

Number of active users in current time frame and previous time frame / # of active users in previous time frame.

Experience Status

Indicates the user's current registration status in the member experience (mobile app and web experience) and can be found on the user details page for each user.

New User Retention

# of new users in previous time frame that is active in the current time frame / # of new active users in previous time frame.

Registered Users

The count of users who have registered for the community.

Retention

Percentage of users who visited the community in a previous time period and again at least once the current specified period.

Session

A session begins when a user takes any in-platform action, such as launching the mobile app, loading the feed, etc. After 30 minutes of inaction, any further actions are considered a new session.

Session Length - measure of the duration of a user’s session.

Reach and Impression

Estimated Reach

Based on past content performance, taking into account variables such as topic, campaigns, etc. This number may not appear if there is not enough past performance to generate an estimate.

Posts with Impressions

Refers to pieces of content with at least one impression.

Reach

Reach indicates the number of people that have interacted with the community content within the Firstup platform. Specifically, reach is the count of unique users that have a view or activity with a piece of content.

When reach is displayed in a view with many posts, note that the reach is a sum of the unique count per post across all posts in the view. For example, if one user shares one post once and shares another post three times, this counts as 2 reach.

Reach may be displayed by platform, such as web or mobile.

Reachable Users 

How many users are created (i.e., have either registered or have access to register). This metric does not include blocked users.

Reached Users

Users who had generated an impression on your content by previewing your content in feed, or opened your email. Reached Users gives you a good measurement of your platform's active users.

Web Views

Unique viewers per piece of content or unique pieces of content viewed via web platform.

Note: For an individual user on an individual piece of content this is whether or not that user viewed the content via web.

Engagement and Activity

90-Day Activity

The count of user engagement via desktop, email, microapp, and mobile over the past 90 days.

Acknowledge

How many unique users clicked to acknowledge a campaign.

Note: for an individual user on an individual campaign this is whether or not that user acknowledged the campaign.

Avg Opens/ Reached User

Average number of unique pieces of content opened per reached user.

Bookmark

A user can bookmark a piece of content on employee experience to access later in their bookmarks section.

Bookmarked

Refers to how many unique users have bookmarked 1+ post or a particular post.

Note: For an individual user on an individual piece of content this is whether or not that user has bookmarked the content.

Click

A click refers to a user clicking on a link (content or external link) within a post/campaign.

Includes:

• Clicking a link within the content

Excludes:

• Clicking unsubscribe from an email link
• Opening the content/campaign
• Clicking a link outside of the content (ex. "Open in web experience to view")
• “Other engagement” such as liking, commenting, sharing, and bookmarking
• Opening an email, particularly when content is opened via a link embedded in another piece of content

Note: We are able to track clicks on links within a post/campaign, however, we cannot track clicks on content that has been shared out to external social networks.

Comment

Users can leave comments on a post in employee experience when a post is 'commentable' (enabled in Creator Studio at the campaign level).

Commenters

The unique users that leave a comment on at least one post.

Commented

Refers to how many unique users that left a comment on 1+ post or on a particular post. Note: For an individual user on an individual piece of content this is whether or not that user has commented on the content.

% Commented and Comment Rate

The percentage of reached users who commented on a post.

Download Attachment

How many unique users clicked to download an attachment embedded within a campaign.

Note: For an individual user on an individual piece of content this is whether or not that user downloaded an attachment.

Embedded Click

If a user clicks on a link (content or external link) within a post/campaign.

Note: For an individual user on an individual piece of content, this is whether or not that user has clicked an embedded link within the content.

% Engaged Users

How many unique users engaged out of how many unique users were targeted over the latest aggregation interval.

Engagement

Includes all actions beyond previewing, opening, and reading a piece of content:

• Member experience: Like, comment, reply to comment, bookmark, share, download attachment, play a video, vote in a poll, click on an embedded link (copying a link is not included), acknowledge a campaign
• Email: Click on an embedded link (including the "Open in web experience to view" link) or embedded post
• Push: None (engagements counted once content is opened in mobile app experience)
• Microapp: Users must be signed in to the platform for engagements to be counted

Note: Copying a link is not included as an engagement.

Engagement Funnel

A conceptual framework to illustrate the stages through which an employee passes before becoming highly engaged and aligned towards company goals and culture.

By analyzing each stage of the funnel and addressing potential barriers or friction points, companies can develop targeted communication strategies to align, grow, engage, and retain employees effectively.

Engagement Rate

This is the unique % of users with engagement on content out of reached users (users with an impression).

Engagers

Refers to users who have engaged with a piece of content.

Impression

A touchpoint for a given user to be exposed to a piece of content. 3 seconds spent on a content card on web/mobile is required for it to count as an impression.

Email: Explicitly opening an email or viewing an embedded piece of content in an email, but not clicking/tapping on it
Web: Viewing a content card in the feed or elsewhere, but not clicking/tapping on it
Notification Center: Opening a piece of content
Assistant: Opening a piece of content
Push: Viewing the notification but not tapping on it
Microapp: Viewing the content, but not clicking on it. Anonymous traffic is not included and users must be logged in for the impression to count.

Like

A like is when a user clicks the reaction button to 'like'  or 'react' to a piece of content - this can be done from the feed or from a detailed content view. Currently we are unable to like directly from email. Expanded reactions are also included as likes. A user can only give one expanded reaction per post or comment.

Liked

Refers to how many unique users have liked a piece of content.

Note: For an individual user on an individual piece of content this is whether or not that user has liked the content.

Liked %

The percentage of viewers who have 1+ like.

Mobile Views

Unique viewers per piece of content or unique pieces of content viewed via iOS or Android platform.

Note: for an individual user on an individual piece of content this is whether or not that user viewed the content via iOS or Android.

Open

Opening a piece of content - for instance, clicking to open a content card, opening an email, clicking on a link (embedded content, shortcut, etc.) to open a piece of content, clicking on a push or in the Notification Center to open a piece of content.

Note: For an individual user on an individual piece of content this is whether or not that user has opened the content.

Preview

A user's action to generate an impression, such as seeing a content card in the web experience, email, Assistant, or push, or explicitly opening an email. Used interchangeably with Impression.

Publisher Activity

Refers to the actions that a user can take on content - create, publish, update, schedule, and draft.

Reacted

Refers to a like or any other expanded reaction.

% Reacted

% of reached users reacting to a communication.

Reacted Users

Refers to how many unique users have reacted to a piece of content. Reacted relaces Liked for customers who have Expanded Reactions enabled. The calculation is the same.

Share

Users can share a post in employee experience when a post is 'shareable' (enabled in Creator Studio at the campaign level).

Shared

Refers to how many unique users that share 1+ post or a particular post.

Note: For an individual user on an individual piece of content this is whether or not that user has shared the content.

Email

Email Click

A unique click on a link or embedded post, specifically within an email. This does not includedKnow clicking on an unsubscribe link.

Note: for an individual user on an individual campaign, this is whether or not that user has clicked you on an embedded link within the campaign via email.

Email Click-Through Rate

Of the users who received an email delivery, what percentage of them clicked on at least one post or embedded link? Clicks do not include opening an email. Calculated as in the Email Campaigns Overview report as Emails Clicked divided by Emails Delivered.

Email Click-To-Open Rate

Of the users who opened an email, what percentage of them clicked on at least one post or embedded link? Clicks do not include opening an email. Calculated in the Email Campaigns Overview report as Emails Clicked divided by Emails Opened.

Email Delivered

An email was successfully delivered to a recipient. In other words, a sent email did not return an email error.

Note: If a recipient cannot locate a delivered email in their inbox, please check with your internal technology team to see if there are any security protocols such as email quarantine that may have intercepted the email without returning an error to our system.

Email Errors

How many unique users experienced an email error that prevented email send and/or delivery.

Email Error Rate

Indicates the number of emails that encountered an error divided by the number sent.

Emails Opened

Emails Opened refers to how many unique users opened an email in their inbox. An email is counted as opened when an invisible "tracking image" in the email is loaded, regardless of where the image is loaded such as in a Reading Pane (Outlook), Preview Pane (Gmail), new window, etc. If a user's email platform suppresses our tracking pixel, inferred open will be counted after the user generates a click in the email. 

If the tracking image cannot be downloaded because of email client restrictions, we may fail to track an email open for that email.

Note: For an individual user on an individual campaign this is whether or not that user has opened that campaign via email. 

Email Open Rate

The % of users who had an email delivered that opened it. Calculated now as Emails Opened divided by Emails Delivered. In the Email Campaigns Overview Report, where data for multiple campaigns is displayed, this ratio is the average of the Email Open Rate across all campaigns within the filtered view.

Emails Sent

The unique number of users we attempted to deliver an email to.

Note: The original targeted audience may appear larger than the emails sent because email sent does not include users that we know are invalid recipients, such as users with no valid email address or unsubscribed.

Email Views

Unique viewers per piece of content or unique pieces of content viewed via email.

Note: For an individual user on an individual piece of content, this is whether or not that user viewed the content via email.

Push Notification

Opened Push

Number of unique users who tapped on a push notification that was deep-linked to a piece of content.

Push Errors

The number of unique users who had a push failed to be delivered. For example, some common errors are related to app deletion or notifications disabled.

Push Error Rate

The push error rate indicates the number of unique users with pushes that encountered an error divided by the unique number of users sent a push.

Push Open Rate

A measurement of how many delivered push notifications were opened by users, leading to a redirect to the mobile app.

Pushes Sent

The unique number of users we attempted to deliver a push to.

Note: The original targeted group may appear larger than the pushes sent because 'push sent' does not include users that we know are invalid recipients.

Campaign Delivery Funnel

Dropped

The total number of messages (email, push, and/or Notification Center) that have been dropped. A drop occurs if the user is missing from the audience or has been unsubscribed from the community at the time of delivery. The engine will not attempt deliveries for users who are removed from the audience or who have unsubscribed from the community, or unsubscribed from the email campaign itself. 

Note: Drops are not errors — drops can happen if the user was blocked at the moment the message was sent.

Error

The total number of failed sends and/or deliveries. Errors (or bounces) can occur when trying to attempt a send or can occur when a send event has been initiated, but delivery cannot be confirmed. Both are counted in this metric.

Opened Users

Users who had opened at least one content during the time period. Opened Users gives you a good measurement of your platform's readership level.

Number of users with 1+ open.

% Opened Users

How many unique users opened out of how many unique users were targeted over the latest aggregation interval.

Sent

We attempted to deliver a campaign notification via Notification Center, email, or push.

The original targeted audience may appear larger than the emails sent because email sent does not include users that we know are invalid recipients, such as users with no valid email address or unsubscribed.

Target Audience

The number of unique users of the original intended audience (even if group membership has changed since the campaign went out).

Note: Targeted does not include blocked users, even if they were in the selected group.

Target Topic

Determines which users will be able to view campaign content in the member experience and also controls which users can access the content even if they have a direct link to the content.

Targetable Users

Targetable Users are people who have a created account or an email address during the time period, excluding users who have been blocked during the entire time period.

If someone is blocked during the filtered time period but has been active for some time, the user should be included. 

Targeted

In Insights reports on email or push metrics, targeted indicates the size of the original intended audience (even if audience membership has changed since the campaign went out).

Note: Targeted does not include deactivated users, even if they were in the selected audience.

Targeted Users

Targeted Users are either topic subscribers for Feed, or users sent with direct delivery content for Email, Push, or Notification Cetner during the time period.

Video

% Completed

The percentage of watchers that played the entire video at least once.

Maximum Segments

Maximum segments appears at the bottom of some 'view by filters' in Insights.

Maximum segments control the maximum number of headers shown on the x-axis of the corresponding line and bar chart on the dashboard. For example, if you set maximum segments to 5 then you will see no more than 5 headers along the x-axis.

Play Duration

Play duration is the length of time that a watcher played a video during a single watch session. For an individual user, play duration can exceed the total length of the video if the user replays segments during a single watch session. An individual may have multiple watch sessions. When play duration includes multiple users, such as average play duration, we will take into account only the “longest” watch for a single user, up to 100% of the video length.

Play Video

How many unique users played a video embedded within a campaign.

Note: For an individual user on an individual piece of content this is whether or not that user played a video.

Segments Watched

Indicates the specific portions of the video that the user viewed. For example, if they watch 5 seconds and then skip to the 45 second mark and complete a 60 second video, the watched segments would indicate 0-5, 45-60.

% Watched

The play duration divided by the total length of the video. This is never expressed as more than 100%, even if the user's play duration exceeds the total length of the video.

Watchers

Watchers is a unique count of users that have clicked 'play' on a video hosted by Firstup. This includes all videos hosted by Firstup whether the video was seen in a video post, embedded in an article, accessed via email, etc.

Note: Firstup does not track video metrics for embedded video content or video content uploaded via link.

Journeys

Click to Open in Experience (only Email)

The percentage of users who clicked a link that opened the content in the member experience.

Completed

Number of users who completed the journey.

Current

Number of users currently in the journey.

Deactivated

Number of users deactivated during the journey.

Delivered

The number of users who had a communication successfully delivered to them.

Delivery Errors

The number of users who errored when being sent a communication.

Interaction Rate (Unique Users)

Percentage of unique users who interacted with content.

Last Modified

Date the journey was last modified.

Opened

The number of users who opened a delivered communication.

Open Rate

The percentage of users who opened a delivered communication

Open Rate (Unique Users)

Percentage of unique users who opened communications.

Skipped

Number of users omitted from the step because they couldn't be contacted (e.g., missing or invalid email address).

Sent

The number of users sent a communication for this step.

Started (Journey)

Number of users who entered the journey.

Started (Step)

Number of users who entered the step.

Total Communications Delivered

Total number of communications delivered across all channels.

Total Communications Delivered (Unique Users)

Number of communications successfully delivered.

Total Communications Sent

Total number of communications sent across all channels.

Total Communications Sent (Unique Users)

Number of unique users receiving communications.