Note: Please contact your Customer Success Manager with any questions about feature availability for your community.

Creator Studio campaigns with embedded content already offer a ‘personalized’ content option, but the logic has been updated to automatically pull the latest, unseen content from a user’s followed topics, rather than favoring only content with high engagement. The Creator Studio UI remains the same - you can select to personalize any of the content blocks included in a campaign. The updated logic:

• Pulls only from topics the recipient follows (whether auto-followed or user-followed)
• Pulls the most recent content based on publish date (essentially replicating a user’s personalized feed)
• Excludes content the user has previously opened/engaged with
• Allows for a flexible number of posts, which can be set within the campaign template (up to 25)

Create a Personalized Campaign

1. Sign in to Creator Studio as a Brand Super Admin or Community Admin.
2. Navigate to Configure > Workflows.
   
   
   
   
3. Click the + Create button.
   
4. Select Email.
5. Select one of the highlighted templates or a custom template with embedded content and click Choose.
   
   
   
   
6. Give your campaign a name and click Continue.
   
   
   
7. Hover over the content and click the Click to change content selection button.
   
   
   
   
8. In the next window, you will choose the Dynamic Posts option and select Yes next to Personalize Content?. This is also where you will select the number of personalized posts you want to include in the email. Click Save.
   
   
   
   
9. Now you can adjust your campaign settings and send a test email.
   
   
   
10. When you are ready, select Activate to start your campaign.
    
    
    
11. Members of the selected audience/s will now receive campaigns personalized just for them.
    
    

FAQ

Why isn't my personalized campaign following the updated logic?

Your program is likely using the old logic, where the recipient gets a combination of "Top Stories" and "In Case You Missed It" digests. The content comes from both digests and is merged into a single list, removing any duplicates. 

How does the logic work for what goes into Top Stories?

It varies depending on your login behavior:

• For people with "no visit" (i.e. they have not created a log in) we look for content published one day ago. If there is no published content from a day ago we look at the last 7 days and still pick which content has the highest engagement from the current day.
• For people with a last visit of over 5 days ago, we pick content published within the last 2 days that has the highest engagement from the current day.
• For people who have logged in within the last 5 days, we pick content that is published within the last day that has the highest engagement from that day.

Top stories refresh is done every day at 9:00am UTC.

How does the logic work for what goes into In Case You Missed It?

It varies depending on your login behavior:

• For people with "no visit" (i.e. they have not created a log in) we look for content published no more than 14 days ago but no less than 7 days ago and pick which content has the highest engagement from that same time period. If there is no published in this time frame, we do not include anything.
• For people with a last visit of over 5 days ago, we pull in content from when they last loaded the feed (i.e. logged in) to 2 days ago. If they have not logged in for one month, we send published content from a month ago to two days ago. Engagement calculation is also based on this time frame.
• For people who last visited over 5 days ago, we pull in content from when they last loaded the feed (i.e. logged in) to 1 day ago. If they have not logged in within one month, we send published content from one day ago to a month ago. Engagement calculation is also based on this time frame.

"In Case You Missed It" refresh is done every day at 6:00am UTC.

How do I use the updated logic?

Reach out to Firstup support or your Firstup representative!