This article only applies to your community if your Firstup contract includes this functionality. Please contact your Customer Success Manager with any questions about feature availability for your community.

Before You Start

This article assumes you are signed in to Creator Studio and have a role with permissions to create journeys. You will learn what information the member and engagement reporting provides. For detailed guidance on creating and managing journeys, refer to the articles below:

Journey Automation
Starting a Journey
Adding Journey Steps
Journey Management
Journey Member Visibility
Using Audience Attributes and Date Operators for Journey Automation
Journey Insights
Journey Use Cases

Looking for training on Journeys? Enroll in our eLearning course in the Training Center!

Reporting

Two types of reporting features are available from within the journey itself: Member and Engagement. Full reporting can be found in the Journey Insights report. Please refer to the Metrics Glossary for more details on these engagement metrics.

Member

Member reporting exists as an overlay on each journey step and provides different information depending on the step.

For the Start Journey step, Started refers to the total number of members who have entered the journey (including those who have completed it), and In Progress refers to the number of members currently in the journey. Typically, members in progress are currently in a delay step.

Note: The number of members who have started the journey may include members who have also completed a journey. Typically, members in progress are in delay steps.

The Communication step includes the total number of Members Targeted, Members Skipped, and Members Delivered. Members Targeted is the total number of members who were sent the communication. Members Skipped refers to how many members we were unable to send the communication to (invalid email, blocked user, etc.). Members Delivered is the number of members the communication was successfully delivered to.

The Delay step shows you how many members have Entered the step, the Current number of members waiting for their next communication, and the number of members who have completed the wait and have Exited the step.

For a journey without decision steps, the End Journey step displays the total number of users who have both started and Completed the journey. If decision steps were added, the Completed number will refer to the number of members who have completed that specific journey split/pathway.

Engagement

The Engagement report is accessible via the Reporting tab in the configuration drawer for each communication step only. Engagement only applies to the communication steps because it calculates engagement with the actual journey content. These steps will display as Sent, Delivered, Opens, and Clicks for each channel selected for the communication. Please refer to the Metrics Glossary for more details on the metrics below.