The Q4 2025 Product Release is here! This release is all about expanding personalization, unlocking faster data access, and helping employees connect more meaningfully with content.

Explore what's new below—and reach out to your Customer Success or Account Manager with any questions.

Personalize Campaigns at Scale with Audience Block Targeting

Target specific blocks within a single campaign to different audiences:

• Simplify and streamline the employee experience 
• Content creators no longer need to duplicate campaigns for different audiences 
• Use dynamic containers with up to 20 audience-specific variants
• Preview and test how campaigns appear for different users

Note: This feature will be available to all customers.

Learn more about Audience Block Targeting here!

More Customization in Knowledge Hubs

We’re making it easier to create intuitive, branded spaces for your employees to find what matters:

• Create and rename pages for a more intuitive experience
• Now you can create and name as many custom pages as you need—organize resources by topic like department or role, all within a single Knowledge Hub
• Reorder, relabel, and reorganize your content

Note: This feature is available to customers with Knowledge Hubs and the Employee Intranet package.

Learn more about Knowledge Hubs enhancements here!

React in New Ways with Expanded Employee Reactions

Employees can now express a broader range of emotions beyond “Like” with new reactions:

👍 Like | ❤️ Love | 🤗 Care | 🎉 Celebrate | 💡 Insightful

• Available on posts, comments, and replies
• Detailed insights in Creator Studio reports help you gauge content resonance
• Available on the platform and through an API

Note: This feature will be available to all customers on web and mobile. Admins can enable this feature in Configure in Creator Studio.

Learn more about Expanded Reactions here!

Ensure Urgent Messages Reach Everyone with Forced Delivery

Use Forced Delivery to bypass user channel preferences to:

• Ensure the message reaches the widest possible audience, regardless of their preferred or default channel
• Deliver urgent or high-priority messages where delays or missed communications can have consequences
• Account for scenarios where users are intermittently active on different platforms

Note: This feature will be available to all customers.

Learn more about Forced Delivery here!

Export Raw Data with Direct Data Export v2

Empower your analytics teams with access to granular, near real-time engagement data at scale, unlocking deeper insights and faster data-informed decision making:

• Automated recurring SFTP delivery as frequently as every 4 hours
• Comprehensive export of raw campaign, user, and event-level data
• Optional historical exports for up to the past 2 years

Note: This feature is available to customers on the Professional and Premier packages, and will require set-up at the initial launch. It will become self-service in early 2026. Please connect with your Account Manager for more details.
 

Learn more about Direct Data Export v2 here!

Surface Pay Slips, Time-off Balances, and PTO Requests in Firstup with the Workday Productivity Integration

Employees can now access key Workday data directly in Firstup:

• View pay slips, time-off balances, and absence requests
• Access via web or mobile, no login required
• Track engagement and usage insights in Creator Studio

Note: This integration is available as an add-on and is separate from the Workday User Sync Integration released in Q3 2025.. Please connect with your Account Manager for more details.

Learn more about the Workday Productivity Integration here!

Additional Enhancements

• Campaign Creator Restrictions: We’re introducing a new in-platform alert to make it clear that the campaign audiences align with the original campaign creator’s permissions—even when another user publishes the campaign. This update reinforces campaign audience integrity while supporting collaborative workflows.
• Image Gallery Enhancements: Maintain aspect ratio and polish across all devices for a consistent, professional look without automatic adjustments.
• Journey Member Filter, Sort, and Search: Filter, sort, and search journey participants in the journey member grid, originally introduced in the Q3 2025 release.
• Concur Productivity Integration Enhancements: Managers in the U.S. and EU can now view receipts inline with expense reports—speeding up approvals.