Note: This article only applies to Content Publishers, Community Admins, Brand Super Admins, or applicable custom roles. For more details on Creator Studio access, please refer to the Defining Roles and Permissions article.

Notification Types

In Creator Studio, there are three available channels where your audience can receive campaigns. If multiple channels are selected, Intelligent Delivery will determine the best channel to reach each member of the audience.

Email

Email notifications inform you about new content when you're part of the target audience. Link, video, and poll blocks will require you to click through to the member experience (or an external community page if you're an email-only customer) or external content hosts.

If you believe you should have received an email notification for a campaign but haven’t, use this checklist to troubleshoot common issues that may be preventing delivery.

Notification Center

Notification Center notifications appear in the member experience and inform you of new content you're included in the target audience for, activity on your posts, and more.

Push Notification

A push notification is sent to your mobile device when you have the mobile app installed and notifications enabled. Push notifications can alert you to urgent messages, key highlights, upcoming events, and announcements, even when you aren't actively using the app.

Push notifications can include both an image (pulled from the campaign's cover image) and text, and appear on your screen like other mobile notifications.

• Long press the notification to read the full message.
• Tap the notification to open the associated content in the mobile app.

Note: If a campaign doesn't have a cover image, the push notification will only include text. If a campaign has a cover image, or a member experience post contains an image, that image will be included in the notification.

Conditions to Receive a Push Notification

To receive push notifications, you must:

• Have the latest version of the mobile app installed.
• Be registered and signed in to the app.
• Allow notifications from the app on your mobile device.

When you download and register for the app for the first time, you'll be prompted to allow push notifications. Enabling notifications helps you stay informed about important content and updates from your community.

Check out Mobile App Permissions for more information.

Note: You must be using mobile app version 26.5.0 or later to see images in push notifications.

How to Create Notifications

1. Sign in to Creator Studio.
2. From the left navigation menu, click Create and then select Campaign or click the + Campaign button on the Campaigns page.
   
   
    
3. Create a new campaign or edit a current one
4. Once you have created your campaign, click Continue to configure your Deliver settings.
   
   
    
5. When you enable Optimized Delivery, Engagement Boost will determine when and how to reach a user via notification. However, it is possible to isolate which channel/s campaign notifications are sent via. 
   
   
    
6. Click Edit to select your channel/s and customize your email, Notification Center, and push notifications.
   
   
    
7. Customize your email, Notification Center, and push notification message/s.
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     • Include emojis in your push notification.
     • To leverage personalization variables, select the person icon and select the variable you want. For example, if you choose Program Name, we will pull in their program/community name and display it in their notification. Only variables configured for your community will be available.
       
       Note: Notification fields cannot consist of only a variable, as they may appear blank if no data is available. Be sure to include text along with the variable.
       
       Variables can include:
       • First Name (uses the Preferred Name value when available; otherwise, the First Name value is used)
       • Last Name
       • Universal Identifier
       • Program Name
       • Program Hash Tag
       • Brand Slug
         
         
          
     • Industry stats from email marketing experts show that email open rates can be improved by up to 30%. Preview text may be shown on email clients under (or next to) the subject line. We recommend adding preview text to give users more information on what they can expect to find in your email. Preview text only applies to email, not push notifications. 
       
       
        
8. Publish your campaign.

Retargeting Notifications

Retargeting notifications can be enabled for campaigns that:

• Target at least one audience
• Have email, Notification Center, or push as enabled channels
• Have retargeting enabled in Engagement Boost

By default, retargeting notifications will pull from the configured text for the initial delivery of the campaign. Only channels that are enabled for the campaign will appear here. Text can be updated, and personalization variables can also be added here. 

Retargeting notifications will be leveraged in the order they are configured. None of the configured text is guaranteed to be utilized, however, this depends on the individual user plans within the audience, and also the duration of the campaign. ex. It is possible for a user to configure two notifs but have a duration that will only allow for a max of a single retargeting attempt. The second retargeting notif will, therefore, never be sent. It is also possible for a user to configure two retargeting notifs for a campaign that has a max of five retargeting attempts possible. If a 3rd, 4th, or 5th retargeting attempt is planned to be sent to a user, the 2nd retargeting notification text will be leveraged for each of those deliveries. 
 

Changing the Notification Text Post-Publish

Subject Line or Push Notification

Changing the subject line or push notification text after a campaign has been published will result in the following:

If you change the subject line or push notification text after a campaign has been published, the new text will be applied to planned initial deliveries and for retargeting attempts on email for non-engaged users only. If Engagement Boost is turned OFF, this change will not have any effect on your campaign.

Retargeting Notification

Changing the retargeting notification text after a campaign has been published will result in the following:

New retargeting notification text will be used for future planned retargeting attempts for users who haven't engaged with the campaign yet.

If retargeting notification text is removed, the remaining or initial delivery retargeting notification text will be used for future retargeting attempts to users who haven't engaged with the campaign yet.

Updated retargeting notification text will be used for future retargeting attempts.

Note: If there is not enough time left in the campaign duration, the text update may not have any effect.

Send a Test Campaign

On the Review page, you have the option to send a test campaign to Creator Studio users and Members via email and/or push by clicking on the Sent Test Campaign button. On the test campaign screen, select the checkbox next to the channel/s you want to send a test campaign via. You will have the ability to customize the subject text for email and push, with an additional option to customize the preview text for email. First and last name variables can be selected by clicking on the person icon. Once you have drafted your test/s, select your recipient/s from the Recipients drop-down menu and click Send. Learn how to test for email success in this article.

Note: Push notification tests are primarily for previewing push notification messaging. For unpublished campaigns, tapping on a push notification will direct you to your mobile app homepage. For published campaigns, the push test will direct you to the post in the mobile app; however, unpublished edits will not be reflected in the post.