Note: This article only applies to Content Publishers, Community Admins, Brand Super Admins, or applicable custom roles. For more details on Studio access, please refer to the Defining Roles and Restrictions article.

Notification Types

In Studio, there are three available channels where your audience can receive campaigns. If multiple channels are selected, the engine will determine the best channel to reach each member of the audience.

Email

Email notifications will inform users of new content that they have been included in the target audience for. Link, video, and poll blocks will require click-through to the member experience (this will be an external community page for e-mail only customers) or external content hosts.

Assistant

Assistant notifications appear in the member experience and will inform users of new content that they have been included in the target audience for. 

Push notification

A push notification is sent to the mobile device of your users that have installed your mobile app and allowed notifications. Push notifications can be used to communicate urgent messages, key highlights, upcoming events, and announcements, even when a user is not actively using your mobile app.

Conditions to Receive a Push Notification

In order to receive push notifications, users will need to have the most recent version of your app downloaded, as well as be registered and signed in. When a new user downloads your app and registers for the first time, your community's mobile app presents a pop-up window asking users to allow push notifications from the app. It's important for a mobile app to actively ask users to accept push notifications as it increases the number of people who accept push notifications. Accepting push notifications on mobile apps is crucial to the success of your community, as it drives retention and engagement from your users. Check out this article for more information.

Push notifications will appear on your mobile screen like any other mobile notification. Tapping on the push notification will take you to the piece of content in the mobile app experience.

How to Create Notifications

1. Sign in to Studio.
2. Click Create.
   
   
   
   
3. Create a new campaign or edit a current one
4. Once you have created your campaign, click Continue to configure your Orchestration settings.
   
   
   
   
5. When you set the Orchestration Engine to “optimize”, the engine will determine when and how to reach a user via notification. However, it is possible to isolate which channel/s campaign notifications are sent via. 
   
   
6. Select your channel/s.
7. If applicable, customize your email and push notification message/s.
   • Include emojis in your push notification.
   • To leverage first or last name personalization variables, begin typing {{ into the messaging box and select the variable you want. For example, if you choose First Name, we will pull in the first name from each user's profile (if available) and display it in their push notification.
     
     
     
     
     
   • Industry stats from email marketing experts show that email open rates can be improved by up to 30%. Preview text may be shown on email clients under (or next to) the subject line. We recommend adding preview text to give users more information on what they can expect to find in your email. Preview text only applies to email, not push notifications. 
     
     
     
     
     
   Note: If multiple notification messages are created, they will be sent in the order configured.
   
   
8. Publish your campaign.