There are five types of audiences: Standard, Generated, Custom, Snapshot, and ID Provider.

Both Standard and Generated audiences are pre-populated for you. We anticipate the criteria you may want to apply to audience creation to save you the work. In addition, you can create Custom audiences yourself by applying filters using criteria or specifying users individually.

Use Snapshots as static user lists you can save from any audience to capture the number of users in that audience at a single point in time.  

ID Provider references audiences generated via Firstup's Groups API.

There are also two audience query types: Dynamic and Static. The query type refers to how the audience is created and updated.

• Dynamic audience query - Audience is created based on criteria and is automatically updated to include users who meet the criteria and remove those who do not. (Dynamic audiences can be Standard, Generated, and sometimes Custom. See the Audiences at a Glance table below.)
  
  An example is a Subscribed to: audience. This audience shows the number of users currently following a topic and is automatically updated as users follow and unfollow the topic.
  
  
  
  
• Static audience query - Audience built on a predetermined and persistent list of users. Updates must be made manually if audience type allows. (Static audiences can be Snapshot and sometimes Custom. See the Audiences at a Glance table below.)
  
  An example is a Snapshot audience. This audience is a static list of users who are in an audience at a specific moment in time.
  
  

Audiences at a Glance

Standard Audiences

Standard audiences use information common to every community, such as user device type or user activity, to automatically segment users for you. Different communities will have the same standard audiences.

Standard audiences are dynamic and are automatically created and updated for you. The criteria are defined by Firstup based on information of interest to many Community Admins and Brand Super Admins. You cannot edit the membership of these audiences, but you can view the filters that define them.

Standard audiences update automatically to include users who meet the criteria. Here are some examples of the kinds of criteria that we use to define standard audiences:

• Role (Members, Content Creators, Content Publishers, etc.)
• User activity (Inactive This Month, Joined Last Month, Sharers, Top Advocates)
• Device status (Reachable by Push Notification)
• Device usage (Android, iOS, Web)
• Registration Status (Deactivated, Not Deactivated, Registration Complete)

Generated Audiences

Generated audiences use community-specific data to anticipate your most common user segments. Unlike standard audiences, generated audiences are based on community-specific criteria and therefore are unique to each community.

Generated audiences are dynamic and are created and updated for you automatically. The criteria are auto-generated based on your community's data. You cannot edit the membership of these audiences, but you can view the filters that define them.

We create one audience for each value in a set of the community's data. This table describes the rules that govern the audiences that are generated.

Custom Audiences

Custom audiences are created by Community Admins and Brand Super Admins, and can be edited at any time. There are several ways to create custom audiences:

• Criteria - Select criteria to specify which users should be included in the audience. These audiences are dynamic and as users meet those criteria, they will be automatically added to the audience. When a user no longer meets the criteria, they will be automatically removed.
  Note: You can select up to 1,000 filters when creating or editing an audience.  
  
  Available criteria:
  • The same community-agnostic criteria used to define standard audiences (e.g. role, status).
  • The same community-specific criteria used to define generated audiences (e.g. follows x topic, x drop-down answer).
  • All audience attributes provided via SSO, user data file, or API (whether the audience attributes result in generated audiences or not).
    
    
• Individual users - Select a specific set of users to include in the audience. This audience will be static and users must be added or removed from this type of audience by a Community Admin or Brand Super Admin.
• Advanced - Use free-form query language to define audiences using the same criteria as the filters, but with your own BOOLEAN logic and other flexibilities.

Snapshots 

Snapshots are created by Community Admins and Brand Super Admins, and are static lists of users who are in an audience at a specific moment in time. A Snapshot acts like a user list that does not update.

Almost all audiences in the Firstup platform update automatically to include users who meet the criteria and remove those who don’t. This ensures that the users in the audience are always up-to-date and correct so you can use them in any part of the Firstup platform. However, you may want to see more than just the current number of users in a particular audience.

Snapshots can be leveraged to track growth over time (e.g. how many iOS users you had on January 1, 2020 versus July 1, 2020), retarget specific users with campaigns, and review data for reporting purposes. Anywhere you can target or report on audiences you can target or report on a snapshot as well.

ID Provider

The ID Provider audience type refers to audiences generated via Firstup's Groups API. Audiences created via this API call are automatically added to Creator Studio and are available for campaign targeting. ID Provider audiences cannot be edited or archived in Creator Studio; however, whenever an ID Provider audience is edited or archived using our API, the changes will be automatically reflected on the Audiences page in Creator Studio.

Filtering Audiences by Type

The audience Type filter includes both audience and query types. The table below shows each audience type and their associated query type/s.