The Results page provides one unified view of delivery and engagement metrics for your campaigns with up-to-date and intuitive metrics. The data visualization includes charts, graphs, and heat maps that help you quickly understand your campaigns' performance and trends and your audiences.

 

Campaign results are split by omnichannel performance and email-only performance, allowing you to review channel—or campaign type-specific metrics. 

Note: The Results page will only appear for campaigns published, scheduled, or archived in Creator Studio. It will not appear for Classic Studio campaigns.

Results Page Access

The Results page can be accessed from the Campaigns page by clicking on the campaign or selecting View Results from the menu after clicking the ellipses to the right of the campaign. It can also be accessed by clicking on the campaign on the Calendar page. Any user who has the ability to view the campaign will also be able to view the Results page; however, they will not be able to navigate to Insights when they click the report links if they do not have permission for Insights.

 

Omni-Channel Performance Tab

This is a holistic overview of your campaign's performance across the platform. 

Users Reached and Engaged

The Users Reached tile shows you the total number of unique users your campaign delivered to via your selected audience or by subscribed topics. 

The Users Engaged tile shows how many users engaged with the delivered campaign. Engagement is one of these actions: liking a post, commenting on a post or replying to a comment, bookmarking a post, sharing a post, clicking on an embedded link or embedded post, playing a video within the post, acknowledging a post, or voting in a poll. 

User Engagement Funnel

The User Engagement Funnel measures how Firstup drives more engaged members and visualizes your user journey from reached to engaged. A user is a unique user or member in your community. 

Reached

The total number of unique users with 1 + impressions. An impression is a touchpoint for a unique user exposed to your post and differs depending on your campaign type:

• Member experience - viewing a content card in the feed or elsewhere but not opening the campaign. 
• Email only - explicitly opening an open or viewing an embedded piece of content in an email but not opening the campaign. 
• Assistant - viewing the notification but not opening the campaign. 
• Push - viewing the notification but not opening the campaign. 

Opened

The number of unique users who opened, read or watched your campaign. 

Engaged

The number of campaign engagements. An engagement counts as one of these actions: liking a post, commenting on a post or replying to a comment, bookmarking a post, sharing a post, clicking on an embedded link or embedded post, playing a video within the post, acknowledging a post or voting in a poll. 

Performance Trend

This performance trend shows peaks for reached, opened, and engaged user percentages for each day your campaign runs. This data could determine how long your campaign could run. 

User Access by Delivery Channel 

Find out how your users access your campaign content based on impressions from each delivery channel, to indicate where your users access your content. 

An impression is a touchpoint for a unique user exposed to your post and differs depending on your campaign type:

• Member experience - viewing a content card in the feed or elsewhere but not opening the campaign. 
• Email only - explicitly opening an open or viewing an embedded piece of content in an email but not opening the campaign. 
• Assistant - viewing the notification but not opening the campaign. 
• Push - viewing the notification but not opening the campaign. 

Activity Type Breakdown

Break down each metric by action, allowing you to understand how your audience engages with your content. 

Comment Sentiment

Comment sentiment is based on the comments received on a post in the member experience. How are users feeling about your content?

Time of User Interaction 

Find out when users are opening, reading, or watching your campaigns by day of the week and time of day. This data helps determine when to begin communication strategies. This data includes all campaign types. 

Delivery Channel Performance

Find out the delivery to conversion rate for each delivery channel. A conversion is a unique user opening your content.  

User Activity Stream

Here is the full metadata table showing each user's engagement or activity log in your community. This gives granular insights into each touch point and provides a real-time look at individual user interactions. 

Email Performance Tab

This tab is specifically designed to analyze your email-only campaigns.  

Email Delivery

The Users Delivered tile shows the number of successfully received emailed campaigns to a unique user.

The Email Open Rate tile shows the percentage of campaigns opened from a delivered email.

The Click-Through Rate tile shows the percentage of unique users who opened the content and clicked on a post or an embedded link within a campaign. These clicks do not count opening the email. 

The Email Error Rate tile shows the percentage of failed sends and/or deliveries (bounces) out of the total emails sent to targeted users. 

Performance Trend

Drill down on your email campaign's performance trend by day. This performance trend shows peaks for emails opened and clicked for each day your campaign runs. This data could determine how long your campaign could run. 

What Happens After Email Click

Break down how users engage by action with your content once they have opened the campaign from their delivered email, allowing you to understand how your audience engages with your content. The activity in this chart is any engagement action within an hour of opening the email. 

Time of User Interaction 

Find out when users are opening, reading, or watching your campaigns by day of the week and time of day. This data helps determine when to begin email communication strategies.

User Activity Stream 

Here is the full metadata table showing each user's engagement or activity log in your community. This gives granular insights into each touch point and provides a real-time look at individual user interactions. 

FAQ

Should the Results page appear for every campaign that is published?

The Results page will only appear for Creator Studio campaigns that have an audience/deliveries or campaigns that had an audience at some point within their lifecycle, such as a campaign with an audience that is updated to a topic-only campaign. The Results page will appear for sent, previously published but now archived campaigns, and scheduled campaigns. It will not appear for campaigns that are in draft or need review.

Will the Results page show all metrics associated with the campaign or only the latest version of the campaign?

The Results page will show all metrics associated with a campaign, so a campaign initially delivered via email to users and then made a topic-only campaign, later on, would still depict those email deliveries in the Results page.

Should these metrics match the Insights reports and the hover-over metrics on the Campaigns page?

The Results page should always match the campaign hover-over. A delay between the Results page and the Insights reports is expected, but eventually, all the counts should align. 

Will users without permission to the Insights reports see the report buttons on the Results page?

No, these users will not have the report buttons on the Results page or on the Plan panel in Deliver.