Reached Users

Unique users who had an impression for the campaign

(This is for the parent campaign. Impressions for embedded child campaigns can be found in the Community Overview report.)

How many users had an impression for the campaign?  Is this a healthy number for your community?

Use this number to provide context to other engagement numbers on this report.

% Opened Users

Percentage of reached users who opened a campaign

What percentage of the reached users who saw your campaigns were intrigued enough to open the full view?

Is this a healthy percentage for your community?

While an image-only campaign may not have many opens because users saw everything in the feed view, what about an article?

An article that has a low open rate may have uninteresting content or a poor call to action. Consider your target audience and stronger calls to action.

% Liked Users

Percentage of users who liked a campaign

What percentage of reached users liked the campaign?

This will help you understand what type of content your workforce engages with most.

% Engagement

Engagement rate measures campaign interaction (i.e., likes, comments, shares, clicks, etc.) and then quantifies the extent to which users actively engage with the campaign relative to the number of reached users.

What percentage of your target audience engaged with the content?

How can you repeat the success of high engagement or avoid a repeat of low engagement?

Content Funnel Uniques (Bars)

A measure of the unique impressions/opens/engagements the campaign generated in the date range selected

Compare the unique counts of impressions, opens, and engagements. Aim for these numbers to be close to each other. Ideally, you want these numbers to be close. Meaning that previews lead to opens and opens are leading to engagement.

If impressions are high but opens are low, what can you do to encourage more opens? If engagement is low, what can you do to make your content more engaging?

Could you prompt users to like, comment, or bookmark? Consider content that naturally invites community engagement, like asking for personal stories, joining a movement (by liking/bookmarking), etc.

Content Funnel (Trends)

Unique users who previewed the campaign over time

Of the users who previewed the content, how many actually opened it in full view?

How did your campaign perform over time? Did it receive impressions and opens only soon after publishing? Or did it have persistent engagement?

Are you designing content that invites opens? If you create a lot of single-image blocks, users may not feel compelled to click. However, if you have a lot of multi-block content, consider whether or not your cover card invites them to click to read or see more.

Content Funnel (By Category)

Comparison of unique user engagement funnels across platforms
Use this table to help dig into the overall metrics for campaigns on various platforms.

• How many of the users had an impression on various platforms?
• Which platforms had the most impressions compared to opens?
• Which platform drove the most engagement?

Note: iOS, Android, and Push are grouped into the 'Mobile' category. Assistant is included in 'Other'.

Reached Users Breakdown

Segments correspond to the selection chosen in the ‘View by’ filter (defaults to 'View By: Day')

Use the 'View By' filter to understand your reached users vs. opens over time, location, platform, or other.

User Engagement Breakdown

Overall metrics for content by usage categories

This is a detailed table view of the graph to the left which also includes the number of users who opened the campaign

By day, how many users who previewed your campaign actually opened the campaign in full view? You want the opens to be close to the number of users who previewed the content.

Open Breakdown by Platform

A measure of opens by platform (by ‘View By’ filter selection)

Which platforms are generating the most opens?

Are you targeting your users on the appropriate platforms?

This will help you understand which days users opened the email, helping you orchestrate campaigns on days that will drive maximum engagement.

Engagement Breakdown by Platform

A measure of engagement by platform (by ‘View By’ filter selection)

Which platforms are your users most likely to engage with your content on?

Could you limit or expand your platform targeting for this kind of campaign?

Campaign Details

General campaign details

Use these details to provide context to the numbers on this report - you might have different expectations for an image-only campaign, for something with a short duration, a lower priority, etc.

Engagement Breakdown

A measure of unique engagements

Which types of engagement is your campaign generating the most of? Consider the type of campaign (article, video, etc.) as well as the topic. Do these numbers look right? Is there an engagement type you want to be higher?

Reached User Details

List of reached users for this post and associated activity in the date range selected.

*If this tile is not visible, your community has disabled reached user-level reporting.

Click on a column heading to sort the table by different criteria.

At the user level, track engagement. Who are your most engaged employees? Who is the least engaged, and what could you do to engage them?

Were they targeted appropriately, with content relevant to them? Do they need to be reached via a different channel (such as email vs. feed)?

Embedded Links

Embedded links sorted by the greatest number of opens by reached users in the date range selected.

Click on a column heading to sort the table by different criteria.

This shows how many clicks each embedded link received. Use this to understand which links are relevant and driving engagement for your workforce.