This 'How to Read' article currently only applies to customers who are on early access for the 2023 metrics update.
Use the Topics Overview report in Insights to get a detailed look at topic reach and engagement. This report can provide overall 'traffic' activities on each topic. For a greater deep dive, we recommend looking at the Campaign Performance or Campaign Delivery reports to see how many users were targeted and the performance of their content.
To learn more about the metrics in this report, please refer to the Glossary of Terms, as well as the Metrics Update 2023 article.
Note: The 'Date Range' filter will restrict which campaigns are available, as well as the engagement data that is displayed.
Report Map
Here is a map of how to read the Topics Overview report:
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Reached Users Unique users who saw at least one post How many users are seeing and engaging with the topic content? Reached users is a good representation of your platform's active users. |
The number of posts with impressions in the date range selected Use the ‘Publish Date’ filter to limit this report to only posts published during a given period. Compare this number to the number for similar time frames. Are the numbers consistent? Could they be higher? |
Topics with Activity The number of topics that generated activity in the date range selected Compare this number with the total number of ‘Published Topics’ in the ‘Topic Breakdown’ table. Ideally, you want these numbers to be the same, or at least very close. |
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Reached Users and Avg Clicks per reached user by topic Use the ‘Minimum Size’ filter to reduce the number of topics displayed here. For each topic, compare the number of reached Users for that topic (across all posts) to the average number of topic posts each reached user opened. Does this number align with what you would expect for this topic? How can you generate more opens? |
Topic Usage Details A more detailed table view of the graph to the left which also includes the number of users who opened the campaign Which platforms are users opening content on the most? Compare the number of reached users to the number of users who actually opened a topic post. Is the open rate high or low compared to the number of users reached? |
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Topic groupings based on average % engagement See how engagement corresponds to post volume and compare average engagement with the full list of topics below. For each topic, compare the number of reached users for that topic (across all posts) to the average number of topic posts each reached user opened. Does this number align with what you would expect for this topic? How can you generate more opens? |
Topic Engagement Details A more detailed table view of the graph to the left which also includes average publishers and followers On which platforms are users opening content on the most? Compare the number of reached users to the number of users who actually opened a topic post. Is the open rate high or low compared to the number of users reached?
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Topic Breakdown A measure of the various statuses of topics in the date range selected How does engagement correspond to post volume and compare average engagement with the full list of topics in the 'Topics Details' table? |
Topic Details Topics sorted by the greatest number of reached users in the date range selected. Click on the column heading to sort the table by other criteria. How are your topics performing? Are your publishers contributing engaging content? What could your publishers do to generate more engagement? Use more videos? Create more polls? Ask for users to provide feedback, stories, questions, etc. in the comments? |
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