Use the Campaign Performance report in Insights to understand the engagement on a single campaign. This report includes content and user engagement funnel metrics.
To learn more about the metrics in this report, please refer to the Glossary of Terms, as well as the Metrics Update 2023 article.
Note: This article is based on the most up-to-date versions. If you have opted out of the latest available Insights reports you may have different default filters and report map.
Filters
Default Filters
- Date Range - The date range for campaign data. This filter restricts which campaigns are available from the 'Content Id' filter and the engagement data displayed. This filter is applied to all data in this report.
- Platform - This filter is applied to all data in this report. Display data by Platform, i.e., Android, Email, etc.
- Min Threshold View By X - This filter is applied to the ‘User Engagement Breakdown’ data. It filters the data by the set number of minimum reached users. The number of reached users is filtered by the ‘View By’ filter.
- Table Limit - This filter is applied to the 'Total Activity by Reached User' data and limits the number of table rows to the set value.
- View By - This filter is applied to the 'Reached Users Breakdown' and the 'User Engagement Breakdown' data. Display data by User Attributes, Time, Content Attributes, or Usage Attributes.
All Filters
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All Filters > Content Id - Filter campaign performance data by a specific campaign. This filter is applied to all data in this report. Only campaign data from the set 'Date Range' will be displayed.
Note: Older versions of this report require you to select at least one campaign from this filter. -
All Filters > User Attributes - Filter campaign data by specific user attributes. Ex. Filtering by 'City' will return data only for users in that city.
Limitation Note: When filtering by User Attributes > Select All, each attribute value is pulled into the URL once the report is filtered. Due to URL limitations, filtering by attributes with a very large number of values may return a 414 error.
Report Map
Here is a map of how to read the Campaign Performance report.
Please note that the ‘Date Range’ filter refers to the date of activity, and remember to always filter the report to one campaign (report loads to ‘any’ by default).
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Reached Users Unique users who had an impression for the campaign (This is for the selected campaign only. Impressions for embedded child campaigns or from parent campaigns can be found in the Community Overview report.) How many users had an impression for the campaign? Is this a healthy number for your community? Use this number to provide context to other engagement numbers on this report. |
% Opened Users Percentage of reached users who opened a campaign What percentage of the reached users who saw your campaigns were intrigued enough to open the full view? Is this a healthy percentage for your community? While an image-only campaign may not have many opens because users saw everything in the feed view, what about an article? An article that has a low open rate may have uninteresting content or a poor call to action. Consider your target audience and stronger calls to action.
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% Liked Users Percentage of users who liked a campaign What percentage of reached users liked the campaign? This will help you understand what type of content your workforce engages with most.
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% Engagement Engagement rate measures campaign interaction (i.e., likes, comments, shares, clicks, etc.) and then quantifies the extent to which users actively engage with the campaign relative to the number of reached users. What percentage of your target audience engaged with the content? How can you repeat the success of high engagement or avoid a repeat of low engagement? |
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Content Funnel Uniques (Bars) A measure of the unique impressions/opens/engagements the campaign generated in the date range selected Compare the unique counts of impressions, opens, and engagements. Aim for these numbers to be close to each other. Ideally, you want these numbers to be close. Meaning that previews lead to opens and opens are leading to engagement. If impressions are high but opens are low, what can you do to encourage more opens? If engagement is low, how can you make your content more engaging? Could you prompt users to like, comment, or bookmark? Consider content that naturally invites community engagement, like asking for personal stories, joining a movement (by liking/bookmarking), etc. |
Content Funnel (Trends) Total campaign impressions/opens over time Of the users who previewed the content, how many opened it in full view? How did your campaign perform over time? Did it receive impressions and opens only soon after publishing? Or did it have persistent engagement? What other trends do you notice? Are you designing content that invites opens? If you create a lot of single-image blocks, users may not feel compelled to click. However, if you have a lot of multi-block content, consider whether or not your cover card invites them to click to read or see more.
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Content Funnel (By Category) Comparison of unique user engagement funnels across platforms
Note: iOS, Android, and Push are grouped into the 'Mobile' category. Notification Center is included in 'Other'. |
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Reached Users Breakdown Segments correspond to the selection chosen in the ‘View by’ filter (defaults to 'View By: Day') Use the 'View By' filter to understand your reached users vs. opens over time, location, platform, or other. |
User Engagement Breakdown Overall metrics for content by usage categories This is a detailed table view of the graph to the left which also includes the number of users who opened the campaign By day, how many users who previewed your campaign actually opened the campaign in full view? You want the opens to be close to the number of users who previewed the content. |
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Open Breakdown by Platform A measure of opens by platform (by ‘View By’ filter selection) Which platforms are generating the most opens? Are you targeting your users on the appropriate platforms? This will help you understand which days users opened the email, helping you orchestrate campaigns on days that will drive maximum engagement. |
Engagement Breakdown by Platform A measure of engagement by platform (by ‘View By’ filter selection) Which platforms are your users most likely to engage with your content on? Could you limit or expand your platform targeting for this kind of campaign? |
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Campaign Details General campaign details Use these details to provide context to the numbers on this report - you might have different expectations for an image-only campaign, for something with a short duration, a lower priority, etc. |
Engagement Breakdown A measure of unique engagements Which types of engagement is your campaign generating the most of? Consider the type of campaign (article, video, etc.) as well as the topic. Do these numbers look right? Is there an engagement type you want to be higher? Note: In this table, Unique Users Clicked a Link displays the total for the Clicked Link column in the Reached User Details table.
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Latest Comments List of comments left by members in order of date and time stamp.
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Reached User Details List of reached users for this post and associated activity in the date range selected. *If this tile is not visible, your community has disabled reached user-level reporting. Click on a column heading to sort the table by different criteria. At the user level, track engagement. Who are your most engaged employees? Who is the least engaged, and what could you do to engage them? Were they targeted appropriately, with content relevant to them? Do they need to be reached via a different channel (such as email vs. feed)? Note: In this table, Clicked refers to a user clicking on a link (content or external link) within a post/campaign in email, web, or mobile. However, Clicked Link only refers to links clicked within a post in the web experience.
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Embedded Links Embedded links sorted by the greatest number of opens by reached users in the date range selected. Click on a column heading to sort the table by different criteria. This shows how many clicks each embedded link received. Use this to understand which links are relevant and driving engagement for your workforce. |
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