Foster a more engaged and connected community with Expanded Reactions for both posts and comments in the member experience.

• Understanding content sentiment: You can gauge a post's reception beyond a simple ‘like’, distinguishing if content is merely popular (👍) versus deeply impactful (💡) or celebratory (🎉).
• Expressing nuanced feedback on announcements: You can use reactions like Care (🤗) or Love (❤️) to show empathy or strong support for company announcements, such as new wellness initiatives or community outreach programs.
• Gathering qualitative data at scale: The diverse reactions provide a quick, at-a-glance way to collect qualitative feedback on a post without requiring you to write a full comment.

Before You Start

Expanded Reactions are available across all platforms to all users, regardless of role, including web, mobile web, and app integrations. Expanded Reactions are optional and are, therefore, disabled by default. To utilize these additional reactions for your community, a Brand Super Admin must enable them under Configure > Experience > Reaction Types.

Expanded Reactions

There are currently 5 available reaction types for posts and comments:

👍 Like
❤️ Love
🤗 Care
🎉 Celebrate
💡 Insightful

React to posts and comments by hovering over (web) or holding down (mobile) the "thumbs up" icon on a content card or beneath a comment. If you have not reacted to the post or comment yet, you'll see the outline of a "thumbs up". After you have selected a reaction, the icon will be filled in. 

Post

Comment

You will be able to see the total reactions for a post or comment. And by clicking on the reaction total for a post, you can also see the users who reacted to the post and which reactions they gave.

Campaign Results Summary

The Campaign Results Summary page now includes reaction results for campaigns.

Insights

The following reports have been updated to include Expanded Reactions:

Campaign Performance Report

• The % Liked Users metric is now % Reacted Users.
  
  
   
• In the Engagement Breakdown table, Unique Likes are now Unique Reactions.
  
  
   
• A new Reaction Type column has been added to the Total Activity by Reached User table.
  
  

Community Overview Report

• The Content Activity table now includes references to reactions.
  
  
• Avg Liked is now Avg Reacted in the Content Engagement Details table.
• The Top Posts table now includes a Reacted column for total reactions, as well as individual breakdown columns for each reaction type.
  
  
   
• The Total Activity by Reached User table now includes a Reacted column for total reactions, as well as individual breakdown columns for each reaction type.
  
  

FAQ

How are reactions displayed on a post?

The top three most popular reactions, along with their respective counts, are displayed directly on the post card, with a detailed view available upon clicking.

Does selecting a new reaction add to my total count?

No, you can only have one unique reaction per post or comment; changing a reaction removes the count from the previous reaction and applies it to the new one.

Can a user change their reaction after selecting one?

Yes, a user can easily change their reaction at any time by selecting a different option from the expanded menu.

Can we customize the five reaction types?

No, the five reactions have been purposefully selected to allow for meaningful sentiment expression while providing a positive and consistent experience for all content creators and community members.

What if we want to only use the 'Like' reaction in our community?

This feature is optional and is disabled by default. You do not need to do anything to continue using only the 'Like' reaction in your community.

Do reaction names translate based on language settings?

Yes, reaction names translate in the member experience based on your browser language settings.

I cannot see expanded reactions in the mobile app even though it’s enabled in my program. How do I resolve this?

If you cannot see expanded reactions on mobile, make sure you have the latest version of the app on your mobile device. If you have the latest version, you may need to sign out and back in.