In the new Studio, the Classic Studio concepts of ‘Content’ and ‘Campaign’ have merged into one - ‘Campaign’. This is the fundamental difference between Classic Studio and the new Studio. This change enables organizations to more easily reach everyone in their workforce, no matter what their preferred communication channel is, and reduces the need to duplicate communications in order to send to multiple channels.
Given that any type of content can be delivered directly to email, opening such an email is equivalent to clicking to open the content in the member experience feed or via a microapp, and is now counted as such in reporting to give an accurate picture of the total number of users who are viewing content.
How to Access Metrics
In Classic Studio, metrics could be accessed via Measure > Analyze.
In the new Studio, metrics are now located under Insights.
New Studio Report Changes
|Report Collection||Report Name||What is new/has changed?|
|[New Studio] Campaign Delivery Details||This is a new report that provides a detailed look at how a campaign created in the new Studio was delivered.|
|Campaign Performance [New Studio Campaigns]||Engagement will factor in emails. The rest of the metrics mirror the Classic Campaign Performance report.|
|Campaign Performance||This report is only applicable to content/campaigns created in Classic Studio.|
|Campaign Overview||This report is only applicable to content/campaigns created in Classic Studio. The metrics are not relevant if the content/campaign was created in the new Studio.|
Will Classic Studio reports be accessible in the new Studio?
Yes, all 28 pre-built Classic Studio reports will be migrated to the new Studio.
Will Legacy reports be accessible in the new Studio?
No, Legacy reports will not be migrated to the new Studio.
Will my custom reports move to the new Studio?
Custom reports developed on Classic Studio (by Firstup per customer request) will be converted to templates in the new Studio, where applicable.
Which roles can access Insights?
Community Admins and Brand Super Admins will be able to access all reports for their community. And Content Publishers will have access to select reports based on their topic and audience restrictions.
Is there a new Measure Glossary?
Yes, updates have been made to reflect any changes in the new Studio and can be viewed in the Glossary of Terms.
Is there an Insights overview article?
Yes, we have an Insights Overview article that will help you navigate the new page.
Are there any new reports available in the new Studio that aren't in Classic Studio?
Yes, in addition to the Classic Studio reports, the new Studio will also have a [New Studio] Campaign Delivery Details report, as well as a Campaign Performance [New Studio Campaigns] report.
How is engagement calculated in the new Studio?
The engagement rate is calculated slightly differently for campaigns in the new Studio.
- Classic Studio - The number of users that interacted at least once with a piece of content within the Firstup platform (activity) divided by the number of users exposed to the content (views).
- The new Studio - The number of users that interacted with at least once with a piece of content within the Firstup platform (activity or email open) divided by the number of users exposed to the content (viewed or email delivered).
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