In Creator Studio, the Classic Studio concepts of ‘Content’ and ‘Campaign’ have merged into one - ‘Campaign’. This is the fundamental difference between Classic Studio and Creator Studio. This change enables organizations to more easily reach everyone in their workforce, no matter what their preferred communication channel is, and reduces the need to duplicate communications in order to send to multiple channels.
Given that any type of content can be delivered directly to email, opening such an email is equivalent to clicking to open the content in the member experience feed or via a microapp, and is now counted as such in reporting to give an accurate picture of the total number of users who are viewing content.
How to Access Metrics
In Classic Studio, metrics could be accessed via Measure > Analyze.
In Creator Studio, metrics are now located under Insights.
Creator Studio Report Changes
| Report Collection | Report Name | What is new/has changed? |
|
Campaign
|
Campaign Delivery | This is a new report that provides a detailed look at how a campaign created in Creator Studio was delivered. |
| Campaign Performance | Engagement will factor in emails. The rest of the metrics mirror the Classic Campaign Performance report. | |
| This report is applicable to campaigns created in Classic Studio and workflows created in Creator Studio. | ||
| Workflow Overview [Campaign Overview in Classic] | This report is applicable to campaigns created in Classic Studio and workflows created in Creator Studio. The metrics are not relevant to content/campaign created in Creator Studio campaign designer. |
Insights FAQ
Will Classic Studio reports be accessible in Creator Studio?
Yes, all 28 pre-built Classic Studio reports will be migrated to Creator Studio.
Will Legacy reports be accessible in Creator Studio?
No, Legacy reports will not be migrated to Creator Studio.
Will my custom reports move to Creator Studio?
Custom reports developed on Classic Studio (by Firstup per customer request) will be converted to templates in Creator Studio, where applicable.
Which roles can access Insights?
Community Admins and Brand Super Admins will be able to access all reports for their community. And Content Publishers will have access to select reports based on their topic and audience restrictions.
Is there a new Measure Glossary?
Yes, updates have been made to reflect any changes in Creator Studio and can be viewed in the Glossary of Terms.
Is there an Insights overview article?
Yes, we have an Insights Overview article that will help you navigate the new page.
Are there any new reports available in Creator Studio that aren't in Classic Studio?
Yes, in addition to the Classic Studio reports, Creator Studio will also have a Campaign Delivery report, as well as a Campaign Performance report.
How is engagement calculated in Creator Studio?
The engagement rate is calculated slightly differently for campaigns in Creator Studio.
- Classic Studio - The number of users that interacted at least once with a piece of content within the Firstup platform (activity) divided by the number of users exposed to the content (views).
- Creator Studio - The number of users that engaged with at least once with a piece of content within the Firstup platform (engagement) divided by the number of users exposed to the content (reached users or impressions).
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