Use the Video Performance report in Insights to look at each video's impression and engagement level in detail.
To learn more about the metrics in this report, please refer to the Glossary of Terms, as well as the Metrics Update 2023 article.
Note: This article is based on the most up-to-date versions. If you have opted out of the latest available Insights reports you may have different default filters and report map.
Filters
Default Filters
- Date Range - The date range of video data. This filter restricts both which campaigns are available from the 'Content' filter and the engagement data that is displayed. This filter is applied to all data in this report.
- View By - This filter is applied to the 'Watchers by Segment' data. View campaign data by User Attributes, Time, Content Attributes, or User Attributes.
- Table Limit - This filter is applied to the 'Top Videos Watched' data and limits the number of table rows to the set value.
- Topics - Filter data by selected topics. This filter is applied to all data in this report, excluding the 'Watch Details Card' data.
- Initiatives - Filter data by selected initiatives. This filter is applied to all data in this report, excluding the 'Watch Details Card' data.
- Publisher - Filter the data by the user who created the content. This data is applied to all data in this report, excluding the 'Watch Details Card' data.
- Author Alias - Filter the data by the selected author alias from campaign delivery. This data is applied to all data in this report, excluding the 'Watch Details Card' data.
- Platform - This filter is applied to all data in this report. View all content data by platform, i.e., Android, Email, etc.
All Filters
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All Filters > Content - This report is designed for single videos. To load the report properly, select a campaign with a video from this filter. This filter is applied to all data in this report. Only campaign data from the selected 'Date Range' filter will appear.
Note: Older versions of this report require you to select at least one campaign from this filter. - All Filters > Content Source Type - Filter data by a content source type. Ex. Filtering by 'RSS' will return community activity data with campaigns from an RSS feed.
- All Filters > Publish Date - The date range of when campaigns were published. This filter is applied to all data in this report, excluding the 'Watch Details Card' data.
- All Filters > User Attributes - Filter video data by specific user attributes. Ex. Filtering by 'City' will return data only for users in that city.
Limitation Note: When filtering by User Attributes > Select All, each attribute value is pulled into the URL once the report is filtered. Due to URL limitations, filtering by attributes with a very large number of values may return a 414 error.
Report Map
Here is a map of how to read the Video Performance report. The ‘Date Range’ filter refers to the date of activity.
Videos The total number of unique videos watched once or more. |
Watchers The number of unique users that watched the content in Firstup. This metric does not include watchers for any posts shared externally. Compare this total with the Avg % Watched metric. Are your users finding the content? |
Avg % Watched The average amount of the full video watched by users. Does this number indicate how long your videos could be? |
% Completed A percentage of users who watched the content until the end. Compare with the Avg % Watched to find out how long users stayed engaged with the video. Are your videos too long? |
Watchers by Segment (Bar chart) The number of views broken down by the set View By filter. Use the 'View By' filter Compare who is watching your video by, for example, departments or roles. Get insight into who is consuming your content, where they're consuming it, or when. Is there a department that is not getting or viewing the content? Does your content have a higher engagement rate on a particular day of the week? Note: Views are not counted as unique. A user can record multiple views of the same content. |
Usage by Segment (Table) A table representation of the Usage by Segment graph. |
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Video Metrics Details of the video selected from the Content filter. Low-level detail of the selected content video, breaking down the Engagement % metric. Find out how your users like to engage. |
Top Videos Watched A list of most watched videos in order of watches. This low-level detailed table can provide insights into metrics like heavy users, watch receipts, etc. |
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Watch Details Card A list of users who watched the content and the content itself. This low-level detailed table can provide insights into metrics like heavy users, watch receipts, etc. |
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Video Watch Segments Breakdown (Histogram) The number of viewers per second. Note: A watcher can be counted as more than one viewer. Get insight into how long users watch the content. Is there a particular time when views drop? Was there something about the content that disengaged users? |
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