Note: This article only applies to Brand Super Admins or applicable custom roles. For more details on Creator Studio access, please refer to the Defining Roles and Permissions article.

Brand Super Admins or users with applicable custom roles can manage which attributes appear in the User Attributes drop-down menu within campaigns. Refer to Personalized Fields to learn how to upload and utilize single-use attributes in campaigns.

Manage Attributes

User attributes are managed in Creator Studio under Configure > Field Management.

Attributes included in Field Management have been pulled in via user sync, API sync, etc. (standard and custom attributes). These system attributes will be available for use by all publisher types. To edit attributes on the Field Management page, click Edit.



Selecting a checkbox next to an attribute indicates that the field will be included in the drop-down menu within a campaign. A blank checkbox denotes that this attribute will not be included in the menu. A default value can also be set for each attribute. This default value will be used if a user does not have data for an attribute and can be modified at the campaign level to customize each communication.



During campaign creation, users will be able to add enabled user attributes to their content from the Variables menu. For more details on creating campaigns with user attributes, refer to Personalization Variables.