Note: This article only applies to Community Admins, Brand Super Admins, or applicable custom roles. For more details on Creator Studio access, please refer to the Defining Roles and Restrictions article.
Without customization, email campaigns from your community with Firstup will have the from address and reply-to address of email@example.com. Having this default assures that you can start sending emails as soon as we activate a new community for you. However, we know that you will probably want your emails to look like they came from your organization! You may also want multiple addresses to choose from, as some communications may come "from the community" while others are specific, like "from Marketing".
Community Admins and Brand Super Admins have the ability to add multiple customized email alias addresses to your community. Any one of these addresses can be set as the new default for all new campaigns. Then, when editing a campaign in Creator Studio, users can leave the default in place or choose from the list of active addresses.
Note: Before setting up custom senders, please review technical requirements outlined in the articles Allowlist Firstup Emails and Make Firstup a Trusted Sender. This technical setup must be completed for each domain, but not each individual email address.
In Creator Studio, open the Configure page and navigate to the Aliases tab to review all of your contact addresses.
Create a New Email Alias
To create a new email alias address, sign in to Creator Studio. Navigate to the Configure page and then the Aliases tile. On the Aliases page, ensure that the Email Aliases tab is selected.
Select the + Email Alias button in the top right of the.
Fill out all the fields and Save.
Contact address settings:
- Name - Only visible in Creator Studio.
- Description - Only visible in Creator Studio.
- From name - The name that appears to recipients as the sender of the email.
- From email - The email address that appears to recipients as the sender of the email.
- Reply-to email - The email address to which users can respond with questions or feedback.
'On Behalf Of' - When enabled, this will display the From information as "on behalf of". For example, "From: firstname.lastname@example.org on behalf of Rachel King".
- This only impacts how the email is displayed to end-users if the user receives the email. To ensure effective email delivery please review and implement Allowlisting Firstup Emails and Make Firstup a Trusted Sender.
- If an additional "on behalf of" appears in the From Information, it is possible that Outlook is already adding this therefore this toggle should be set to off on the Firstup side.
- Physical address - Defaults to No, which uses the Firstup headquarters address. If you switch to Yes and enter a custom physical address, the address is required to be CAN-SPAM compliant.
Warning: The domain implements restrictions...
When configuring a new contact address, you may see a warning such as:
“The domain <domain.com> implements restrictions that might block email delivery.
Run tests and/or check with the IT department in charge to avoid deliverability issues.”
Don't worry, this is easy to address! This warning does not mean that email delivery issues are guaranteed to happen, the warning is meant to prompt review of a possible domain impersonation with your IT department. If you see this error, we recommend testing an email campaign before setting the new address as default and before selecting the address when sending an email campaign to end-users.
If there are any delivery issues, please refer to our instructions for how to resolve impersonation detection issues.
Set an Email Alias as Default
Click on the three dots next to an active contact address and choose Set as Default. The default contact address will be updated in existing campaigns that are set to the default address. You can only designate one contact address as the default at a time.
The default email alias is the only email alias that is available to all Creator Studio users, regardless of restrictions. Brand Super Admins have access to use all created email aliases, however, all other Creator Studio users creating or editing an email campaign can choose a non-default email alias address if one has been assigned to them.
Assign an Email Alias
While Brand Super Admins can choose from any available email alias, all other roles must be assigned email aliases (other than the default) to use them. If a default email alias has been selected and the user does not have any email aliases assigned to them, their emails will come from the default email alias. If no default email alias has been selected for the community and the user does not have any email aliases assigned to them, their emails will come from email@example.com. Email aliases are assigned to users via their profile.
- Sign in to Creator Studio and navigate to the People page and then the Users tab.
- Click on the user you want to assign an email alias to.
- Scroll down to the Permissions section and click into the Email Aliases box.
- Search for and select the checkbox next to the email alias/es you want to assign the user.
- Save the changes to the user's profile. The user will now be able to select their preferred email alias in Deliver.
Note: If a new email alias is selected post-campaign publication, it will only be used for planned initial deliveries or retargeting attempts on email for non-engaged users. Users who have engaged with the campaign will not receive a new delivery.
Archive an Email Alias
You can Archive or Unarchive contact addresses at any time. This will not change the sender/reply-to of email campaigns that have already been created. Archive or Unarchive of email alias addresses will only change which contact addresses are available for selection when manually editing the sender on a campaign.
Search for Email Aliases
You can search for both active and archived alias addresses using the search field and/or filter at the top of the page.
Out-Of-Office Autoresponders Are Being Sent to the From Address and Not the Reply-To
The Reply-To email address is only used when an end-user clicks "reply" on the received email.
Auto-replies, in most cases (depending on how an email server is configured), will ignore a Reply-To address and send back to the From address of the original sender. It is an RFC Standard not to send automatic responses to the Reply-To address.
"A Service Responder MAY deliver the response to the address(es) from the >From field, or to another address from the request payload, provided this behavior is precisely defined in the specification for that service.
Services responders SHOULD NOT use the Reply-To field for this purpose."
This behavior is out of Firstup's control. It's up to the receiving mail server and mail client whether they choose to use the Reply-To email address, the From email address, or the return path email address for automated replies.