In order to assign an initiative, initiatives must be created. Initiatives can be created from either the post editor or from the Planner page. Initiatives created this way will be available for both posts and campaigns. Only Administrators and Community Managers can create initiatives.
- Sign in to Studio as an Administrator or Community Manager.
- Select Configure from the menu on the left and then the Initiatives tile.
- Select the + Initiative button.
- Name the new initiative and click Save.
The new initiative will appear immediately under Orchestrate, ready to use right away.