Author Aliases allow customers to extend their authors beyond just Creator Studio users. Publish as the CEO. Give credit for the content to the original creator. Publish as the Planning Committee. Whatever your motivation, you may want to change the author which is displayed on the campaign in the member experience.
To create and manage author aliases, you must have a role of Brand Super Admin, Community Admin, or a custom role with access to manage aliases. To assign author aliases, you must have a role of Brand Super Admin or a custom role with access to manage permissions.
Note: Content Creators are able to designate a different author on the Deliver page, however, they are not able to publish the campaign.
Author Aliases Page
The Author Aliases page allows you to manage all aliases in one place, including bulk actions. Use the available filters to filter the list by Status (Archived/Unarchived), Type (Program/Team/User), and/or Created by (the Creator Studio user who created the author alias).
To access the Author Aliases page, navigate to Configure > Aliases.
Then select the Author Aliases tab.
Author Alias Types
There are 3 types of author aliases: Program/Community, User, and Team.
Program/Community - Use the program/community author alias when you want the voice of the campaign to be the community, rather than an individual user or team. The program/community alias is automatically generated by the system but must be assigned to restricted users in order for them to publish as the program/community. The program/community author alias cannot be deleted or archived and can only be edited via the Branding section of the Configure page.
User - User aliases are linked to real user profiles and, as such, the name, image, etc. are tied to the user’s profile. Use user aliases to give credit to the original author or to change the individual voice of the campaign. The CEO may request you publish on their behalf or you may need to publish on a colleague's behalf in their absence.
Note: Deactivating a user that is tied to a user alias will remove the associated alias from the Author Aliases page. Author aliases tied to deactivated users will still persist for users in their profile and will become automatically available to them via the Deliver page in the event the deactivated users are ever re-activated. Campaigns previously published with an author alias tied to a deactivated user will still show the author alias as the campaign author.
Team - Team aliases allow Creator Studio administrators to create an alias that is not tied to an individual profile and lets them control the exact name, image, etc. Creating a team alias does NOT create a user profile on the user’s page. Create team aliases to represent departments, teams, and more. Team aliases increase engagement and author relevancy for each target audience. For example, you might use an 'HR Department' team alias when publishing campaigns related to company health benefits or 401k.
To archive an alias, select the checkbox next to the alias and click Archive. Aliases can also be archived in bulk by selecting multiple checkboxes, or the top checkbox to archive all aliases listed. Both user and team aliases can be archived, however, the program/community alias cannot. Archiving an alias will remove the alias as an assignment option from the author alias dropdown on the user profile page, as well as an author option on the Deliver page. Previously assigned archived author aliases will still persist for users in their profile and will become automatically available to them via the Deliver page in the event the aliases are ever unarchived. Campaigns previously published with a now archived author alias will still show the archived author alias as the campaign author.
To unarchive an alias, select the Status filter and then Archived to filter the list by all archived author aliases. Then select the checkbox next to the alias and click Archive. Aliases can also be unarchived in bulk by selecting multiple checkboxes, or the top checkbox to unarchive all aliases listed. Once unarchived, the alias/es will become available again as an assignment option in the author alias dropdown on the user profile page, as well as an author option on the Deliver page.
To create a user alias:
- Click the Create Author Alias button on the Author Aliases page.
- Under Alias Type, select the User Alias tile.
- From the Display Name dropdown, select a Creator Studio user or community Member.
- Give the user alias a description or nickname that describes who the alias is (i.e., Creator Studio role and/or company title) to other Creator Studio users. This description is only visible from the Author Aliases page, not when selecting an author or in the member experience.
Enabling a User as an Author Alias for Unrestricted Users
Any user can be used as an author alias by unrestricted users (such as Brand Super Admins) as long as the user is an active author alias on the Author Aliases page. To remove a user as an author alias option, they must be archived.
To create a team alias:
- Click the Create Author Alias button on the Author Aliases page.
- Under Alias Type, select the Team Alias tile.
- In the Display Name field, give your team a name (i.e., Team Building Committee or CX Team).
- Give the team alias a description or nickname that describes what the team alias is or should be used for. This description is only visible from the Author Aliases page, not when selecting an author or in the member experience.
- Under Display Avatar, upload an image to be used as the "author's image". (Recommended: 200 x 200 pixels)
Assign Author Aliases to Restricted Users
An “Author” is classified as any program/community name, Creator Studio user, community Member, or team that has been assigned as an alias. Brand Super Admins, along with custom roles assigned the ‘No Restrictions’ permission, will have access to publish on behalf of all authors. All other Creator Studio users must be assigned an author alias in order to publish as that alias, including their default community name author.
Note: Only activated (unblocked) Creator Studio users and community Members can be assigned as author aliases.
- Sign in to Creator Studio.
- Navigate to People > Users.
- Select the user you want to assign an author alias to.
- In the Permissions section, click into the Author Aliases box to propagate the list of author aliases to choose from.
Select the check box next to the author alias/es you want this user to be able to publish as.
- Click Save to save the author aliases. The user will now be able to publish as the assigned alias/es.
Publish as an Alias
Note: If the author alias is modified after a campaign has been published, the member experience will display the newly selected author on the card and in the opened content view.
- Sign in to Creator Studio.
- Click Create.
- Create a new campaign. You can also choose a template or edit an existing campaign.
- Compose the campaign Style and Cover, as well as send an email Preview of the campaign, or view the preview for your desired channel/s.
- Click Continue.
- Configure your Deliver settings. In the Author section, select Edit to choose an author alias to publish as.
- Select the preferred author alias for your campaign from the Author drop-down menu.
Note: Brand Super Admins and other unrestricted custom roles will see the following author aliases in the Author drop-down.
- Program/Community name
- Creator Studio users
- Team aliases
Note about default authors: By default, if a user has permission to publish as the program/community name, then this will be set as the author when creating a campaign. If a user does not have permission to publish as the program/community name, then the current user will appear as the default prior to author alias selection.
Some communities may be configured to instead always use the current user as the default author. Contact support if you would like to change this setting for your community.
- You must be assigned the program/community name in order to publish as the community.
- Content will appear to be published by the community itself.
The "author's image" is the community icon.
You can choose yourself or an assigned user alias.
- All Creator Studio users, other than Brand Super Admins and custom roles assigned the ‘No Restrictions’ permission, can only choose from their assigned author aliases.
- Content will appear to be published by the specified user.
The "author's image" is the user's photo in their User Profile.
- You must be assigned the team name in order to publish as the team.
- Content will appear to be published by the team itself.
- The "author's image" is the avatar uploaded for the team alias being used. If no avatar was uploaded, the default image will be displayed.
- Once you have completed your Deliver settings, save a draft or review and publish your campaign.
Author Aliases in the Member Experience
In the member experience, users will be able to click a user's profile and view all of the content the user is the author of, even if the content was published on behalf of them.
Content Published on Behalf of a User
User's Profile Showing Content Published on Behalf of Them
Campaigns and Calendar Page Filter
Both the Campaigns and Calendar pages allow Creator Studio users to filter by author. Results will include all content (including article drafts) created by or on behalf of that user. When a user creates content using an author alias that is not themselves (e.g. community default), then the content will fall under the alias rather than their own name when filtering by author.
To see content created by a user regardless of the selected author, use the Creator filter.
For user aliases, the selected user will receive comment/like notifications in the experience for campaigns they are the author alias of. For both community and team aliases, the campaign publisher will receive these notifications.