For end users, accessing certain types of content may be a bit tricky. Different steps may be required or they might not be able to view some content at all, depending on what device they're using. And since design standards vary across different channels (email, web, mobile, and microapps), it becomes challenging to create a visually consistent campaign that end users can view seamlessly across all channels.

Targeting blocks by channel lets you choose which channels your content appears on, as well as create multiple versions of content blocks within a single campaign, customized for different views across specific channels. This ensures a consistent and tailored experience for employees, no matter where they view the content, and makes it easy for administrators to keep track of everything from one central place.

Check out this article to learn how to create email campaigns that link out to the full content in the member experience.

Note: iOS and Android channel settings will apply to both the mobile app and web on mobile.

Visibility

All blocks are set to be visible on all channels by default. The only exception is the email link block ("Open in web experience to view"), which is set to be visible only on email by default. However, users can adjust the visibility settings for all channels except 'Web' for the email link block. You have full control over the "Open in web experience to view" message, allowing you to customize the link text (Ex. "Open in web lite to view" for Email-Only customers) or remove it entirely when necessary. You can access this link block within your block library under the Link category or by searching for “Email Link."

If you have selected a topic and/or enabled For You for your campaign, at least one block must be visible on iOS, Android, and web. This is required to prevent blank campaigns in the member experience. You will be alerted upon publish if you need to adjust block visibility.

How to Target a Block

1. Hover over the block you would like to edit the channel visibility for and click the Edit icon.
   
   
    
2. Click the Section tab.
   
   
    
3. Edit the channel visibility for your block. 
   
   
   Note: If you disable a block on more than 3 channels, you will receive a 'Low block visibility' warning. And if you disable the block on all channels, you will receive a 'Block is hidden' warning. Once hidden, the block will not appear in the campaign on any channel.
   
    
    
4. Once you have finished designing your campaign, click the Preview tab to see how your campaign will appear on each channel, including the channel/s your block/s are not visible on. 
   
   Ex: Mobile (all blocks visible)
   
   
   
   Ex: Web (all blocks visible)
   
   
   
   Ex. Email (video block not visible)
   
   
   
   Ex. Microapps (video block not visible)
   
   

Block Badge

If a block has one or more channels hidden, a badge will appear on the drag handle to indicate this on the campaign canvas.

Review Page

The Review page will include a bullet informing users which channels have one or more blocks of content hidden within the campaign. Hovering over the number of channels will display which channels have hidden blocks.