Audience Block Targeting allows you to deliver different content blocks to specific audiences within a single campaign. Utilizing these dynamic blocks eliminates the need to duplicate and edit multiple campaigns, saving time and reducing errors, while also streamlining the publishing process and supporting more personalized, accurate content delivery.

Looking for training on Audience Block Targeting? Enroll in our eLearning course in the Training Center!

About Dynamic Blocks

• Any user who can create or edit campaigns can use dynamic blocks.
• Brand Super Admins can target variants to all audiences; however, the audiences that other users can target variants to are limited to their assigned topics.
• Audience Block Targeting vs. Focused Content: Audience Block Targeting controls which version of a campaign an audience receives. Focused Content controls which audiences receive the campaign
• You can have 5 dynamic blocks per campaign and 20 variants (including the default) per dynamic block (container).
• You can duplicate variants—helpful if you want to reuse content, but make small changes for another audience.
• The default variant cannot be deleted, but default content is not required unless:
  • Your campaign consists of a single dynamic block.
  • Your campaign consists only of dynamic blocks. You will be required to create default variant content for one of the blocks.
  • Otherwise, you can choose to leave the default variant blank in case a user doesn't fall into any of the audiences for the block. If default content is added, the user will see that instead. If left blank, the block will not show at all.
• You will only receive one variant for each dynamic block in a campaign. The variant included in your campaign is determined by variant priority. If variant 1 is targeted to the US audience and variant 2 is targeted to the UK audience, but you are in both audiences, you would receive variant 1.
• You can only target dynamic blocks to existing audiences. You can't create new audiences via the audience selector.
• Dynamic block audiences act as a filter for the audiences you select in Deliver. If there are users in the audiences selected in Deliver that do not fall into one of the dynamic block audiences, those are the users who would see the default variant or no block at all, depending on the campaign.
• Commenting is enabled for all campaigns by default, but you will have the option to disable it at the campaign level in Deliver.
• Insights for Audience Block Targeting include aggregate data for the entire campaign that will allow admins to determine how campaigns using targeted blocks perform against campaigns that do not.

Add a Dynamic Block

1. To add a dynamic block to your campaign:
    
   • You can select the dynamic block from the content block gallery.
     
     
     
     OR
      
   • Select Dynamic from the block menu on the design page.
     
     
      
2. From within the Dynamic Container, add and name multiple variants by clicking the + sign. (You will also be able to add additional variants from the variant targeting panel.)
   
   
    
3. Click the + Blocks button to begin designing each variant. Refer to Content Blocks to learn more about each content block type.
4. To add additional blocks to your variant, select the + sign to the left of the dynamic block.
   
   
    
5. From within the dynamic block container, click the Duplicate icon to duplicate or the Delete icon to delete the current variant from the container. (You will also be able to delete variants from the variant targeting panel.)
   
   

Target Variants

1. Click the Edit icon to open the variant targeting panel.
   
   
    
2. Select the Gear icon for the variant you want to target.
   
   
    
3. Select the audience/s to target each variant to.
   
   Note: To ensure no disruption to block visibility, we advise against making last-minute audience changes for campaigns with dynamic blocks.
   
   
    
4. You can rearrange the priority of your variants by dragging and dropping them. For example, if you have users in both the Documentation and Marketing audiences who you want to receive only the Marketing variant, you would want to drag the Marketing variant to the first priority spot.
   
   

Channel Visibility

To edit channel visibility for the dynamic block, click the Edit icon and then the Section tab. Channel visibility can only be applied to the dynamic block as a whole and cannot be applied to the blocks within a variant. Please refer to Targeted Blocks: By Channel for more information on channel visibility.

Preview Dynamic Blocks

You can preview campaigns with dynamic blocks the same way you preview campaigns without.

• No matter your Creator Studio role, you can preview as the default values and as yourself.
• If you can manage audiences, you will also see the audience drop down. Brand Super Admins will be able to see every audience. However, for other roles, what populates in this drop-down is based on the audiences you are assigned. For example, if you are assigned the Administrators and Active This Month audiences, you will only see those audiences and then only users from those audiences in the User drop-down.
• The Audiences drop-down is just a filter. For example, you can't select the Analysts audience and then expect anything to populate in the content. This drop-down is just a way to narrow down what populates in the User drop-down.
• Test campaign content is going to be populated based on the individual who's receiving it. If you send a test campaign to yourself and then also to another user, the other user will see the content populated for them, and you will see what is populated for you. You can't send yourself a test campaign with someone else's populated content.

To preview your dynamic blocks, click the Preview icon.

Preview with Default Values



Preview as Self



Preview as Audience Member

Cross-Community Content Management

When a community uses Cross-Community Content Management, any variants and dynamic blocks created within a campaign will be duplicated across the associated topics and/or communities. However, audience settings are not copied.

Campaigns that contain dynamic blocks are automatically saved to the Drafts folder on each community’s campaign page, allowing audiences to be configured separately for each community. After the appropriate audiences have been added, the campaign must be republished within each community to ensure it is distributed to that community’s designated audiences.

Use Cases