Use Targeted Blocks: By Channel and the "Open in Web Experience to View" link block to increase traffic back to your platform and improve engagement by linking your email campaigns out to the full content in the member experience.

How to Link to Full Content

In this example, the campaign creator wants only the bootcamp header image and description to appear in the email version of the campaign. The goal is to encourage users to click the “View Agenda and Sign Up Today!” link, which directs them to the member experience where they can view the full bootcamp details and sign up. 

To achieve this, the following block visibility settings are applied:

• Bootcamp header image and description blocks → All channels
• “View Agenda and Sign Up Today!” link block → Email channel only
• Agenda, details, and sign-up blocks → All channels except Email

Bootcamp header image and description blocks

“View Agenda and Sign Up Today!” link block

Agenda, details, and sign-up blocks

What Members See

Users will now see two different versions of the campaign: email and member experience.

Email

In the email version of the campaign, users will see only the top portion—from the header block through the “View Agenda and Sign Up Today!” block.

Member Experience

Once users click the “View Agenda and Sign Up Today!” link, they will be redirected to the member experience, where they can view the full campaign.