Weekend Warning provides proactive alerts to ensure campaign delivery is optimized for engagement, preventing the non-delivery of campaigns with a duration spanning a single weekend. 

Warning Triggers

Warnings appear on the Review page in Creator Studio when attempting to schedule or publish a campaign that spans only a weekend.

1. The following warning will appear on the Review page in Creator Studio in the following scenarios to prevent the non-delivery of a campaign if it is optimized for weekend delivery.

• Engagement Boost ON and the campaign only spans a weekend.

OR

• Optimized Delivery ON/Automatic Retargeting OFF and the campaign only spans a weekend.
  
  

2. The following warning will appear in the following scenario to alert the user that retargeting attempts will not be sent on the weekend and to consider extending their campaign duration to include weekdays.

• Optimized Delivery OFF/Automatic Retargeting ON and the campaign only spans a weekend.
  
  

3. The following warning will appear in the following scenario to alert the user that their campaign will be published on a weekend at their selected publish time.

• Engagement Boost OFF
  
  

FAQ

Which days of the week are considered weekend days for this feature?

Friday, Saturday, and Sunday are considered weekend days. For example, if a campaign is scheduled to be published on a Friday, and the campaign duration only runs through Sunday, a warning will be triggered.

Note: Friday is considered a weekend day if the campaign runs only on Friday, or from Friday through Saturday or Sunday. For a campaign that runs from Thursday to Friday, Friday is not considered a weekend day since the system can send emails on Thursday.

Should this warning appear if publishing only to a topic?

Weekend Warning is for direct delivery only. Users can publish to topics at any time.

Does Engagement Boost never deliver on weekends?

Engagement Boost avoids weekends unless there is an abundance of data showing that a user opens content on the weekend, which is not the case for most users.