Customer Issue

After updating some audiences via SCIM, a campaign associated with that audience experienced a delivery failure.

Environment

• Creator Studio | Firstup Partner API | SCIM Endpoints
• Creator Studio | Campaigns

Issue Details

When an audience title is updated via SCIM (System for Cross-domain Identity Management), the audience ID also changes to align with the new title. From the user's perspective, a campaign may fail to deliver despite the campaign appearing active in the dashboard.

The root cause of this behavior is tied to how audience identifiers are handled. If an audience is referenced by title in other audiences, those references become stale immediately upon the title change due to the ID also changing. The system can no longer locate the original reference, causing the audience logic to break. In addition, if the audience title is changed after it is saved in a draft or scheduled campaign, the same issue will occur as the backend query is still referencing the old ID. In this case, it can be quickly resolved by removing and adding the renamed audience back to the draft/scheduled campaign.

Resolution

The current guidance is to avoid changing audience titles via SCIM until the fix is rolled out.

If you need to rename an audience, please perform the update directly within Creator Studio as this does not edit the audience ID and ensures the existing references remain in place.

A permanent fix to ensure the audience ID remains unchanged and unique after a SCIM update is planned for an upcoming sprint and will be hot fixed upon successful testing. Further updates will be shared in this article.

Please check the current status of this issue on the Known Issues Tracker. (Issue ID: FE-40480)