This glossary provides a brief definition of terms used across the Firstup platform. For metric terms, please refer to our Metrics Glossary.
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A
A campaign setting that can be enabled to prompt members to acknowledge that they have viewed a campaign. Often enabled for employee handbooks, company policy updates, security briefs, etc.
Grants/removes Creator Studio and/or member experience access for a user.
A user that has visited the community or opened an email. One visit or email opened in a specified time window is enough to count a user as active. A visit may be prompted by a push notification, but we will only count the user as active once they access the experience via the push notification.
Last active indicates when the user last signed in, opened the experience (directly or via a link such as a push notification), or opened an email.
Assistant gives you one easily accessible place to search and find company information you need, including productivity integrations and Shortcuts
Pieces of information about your users that can be used to define membership in audiences.
A subset, or segment, of all your users. Audiences are created by grouping users’ attributes, such as their registration status, last active date, department, role, or location.
In the member experience, every post is attributed to a single author. The author can be the person that created or published the post, the community name itself, or another Creator Studio user.
B
The components that make up a campaign’s content. Blocks are combinations of different types of assets (images, videos, polls, attachments, rich text) with a particular layout.
In the member experience, users can bookmark any content. The bookmarked content will appear in an area for bookmarks. Each user can only bookmark a card once. A count of content bookmarks can move both up and down as users bookmark or remove bookmarks from content.
In Creator Studio, users can bookmark reports under Insights. Bookmarked reports will appear in the user's bookmark collection. Creator Studio bookmarks are not visible to any other users, which means that they are not included in any tally of 'bookmarks' in any Insights reports.
Brand Super Admin is the role with the highest level of access for their community.
C
Creator Studio users can view and edit campaigns and view metrics for individual campaigns on the Calendar page.
Campaigns are created in Creator Studio. Each campaign lets creators set up intelligent communications comprised of content blocks that can be sent to employees via email or push notification, as well as published as a post in the member experience.
Creator Studio users can edit or publish campaigns, manage items that need review, and access campaign-specific metrics on the Campaigns page.
Mobile carrier of your mobile user's devices, such as AT&T, Verizon, or T-Mobile.
An umbrella term for all possible ways to reach your members - the web experience, mobile app, email, microapps, etc. Channels are where your members will consume the content you create in Creator Studio.
When a post has commenting enabled, users can leave comments on the post in the member experience. Users can 'flag' a comment that seems inappropriate.
Your company's Firstup-powered communications platform. This includes Creator Studio, as well as the associated web and mobile app experiences. Each Firstup customer has an Organization and, within that organization, a community of users and content. An Organization can choose to have one or more communities.
Community Admin is the role that can manage content, users, and some configurations for their community.
The area of Creator Studio where community settings such as administration, branding, and security are configured.
Content Creator is the role that can create and edit content but is restricted from publishing content for their community.
The ID number of the campaign/post in Creator Studio and in the member experience. Can be located in the URL. https://studio.onfirstup.com/12345/app/content/results/12345678 or https://onfirstup.com/orgname/communityname/contents/12345678
The title given to the piece of content.
Content Publisher is the role that can create and publish content that is targeted to their assigned topics and audiences for their community.
Content source or source describes and categorizes where content comes from: examples can include admin-created, RSS, user-submitted, Twitter, Facebook, etc.
Refers to the cover title, description, and image for a campaign when viewed in the member experience.
The publishing platform for your community. From the publishing platform, you can see and manage all content including drafts, published/sent, and archived. The community can be configured and users managed from this interface.
Created by your Community Admins and Brand Super Admins. If created based on criteria (using filters or advanced query), a custom audience is updated automatically to include users who meet the criteria and remove those who don’t. If created by specifying individual users, the custom audience is not dynamically updated.
Refers to the customizable web experience landing page.
Custom Creator Studio roles can be created from a set of detailed permissions for users who require access to specific areas of Creator Studio, such as an IT Analyst who only needs access to Insights, or an Unrestricted Publisher who needs full publishing access.
D
A user (such as a separated employee) must be deactivated to terminate access to their community. Deactivated users cannot sign in to the community. This means that deactivated users cannot access content that requires signing in to either the member experience or Creator Studio. Deactivating a user does not remove their data from Insights. Any activity that occurred before the user was deactivated will appear in Insights.
The area of Creator Studio where delivery settings are modified, including campaign targeting (topics and audiences), notifications, Engagement Boost, etc.
The area of Creator Studio where a campaign or campaign template is designed and content blocks are added.
Digital displays used to showcase your microapp content.
Direct Publishing is related to the member experience. Content submitted via the member experience by Creator Studio users with "publish" permissions is not subject to review like other user-submitted content.
Area of the member experience where users can find and follow topics.
An audience query that returns a list of users that can change (i.e. the audience is built using criteria like role).
E
A specific channel that campaign notifications can be delivered to. Firstup is not an email service provider, but is an excellent tool to deliver email to community members' inboxes.
Customized email alias addresses that can be used to send campaigns from.
Firstup customers whose communities only have access to campaigns via email. They do not have access to the member experience.
Embedded Link
A link to content or an external link within a post/campaign. Does not include unsubscribe links.
Engagement Boost determines when and how to reach a user with a campaign, as well as retargeting attempts.
Experience Status
Indicates the user's current registration status in the member experience (mobile app and web experience) and can be found on the user details page for each user.
External Sharing Setting
Campaign setting that can be enabled to allow users to share content from your community to their social networks.
F
Campaign setting that can be enabled to feature campaigns in the member experience. Featured campaigns sit at the top of the member experience homepage and increase campaign visibility.
Feeds pull streams of content from websites or social networks into your community.
When a user follows a topic, content from that topic appears in their personalized feed. We refer to users that have followed a topic as followers. However, you may hear join, follow, and subscribe used interchangeably.
A section on the homepage in the member experience where content will appear when a user is in the target audience but NOT the target topic for a campaign.
A section on the homepage in the web experience where users can see images posted by members.
G
The European Union's General Data Protection Regulation policy.
Pre-populated by Firstup based on community-specific information and updated automatically to include users who meet the criteria and remove those who don’t.
H
I
In Creator Studio you can tag a post with an initiative. This tag is not visible in the member experience but does allow you to filter Insights reports by initiative to collect data across campaigns and topics.
The Insights area provides tracking metrics for the performance of your community. Refer to the Metrics Glossary for more details.
A feature in the web experience that allows you to search for content across integrated applications, such as SharePoint and Salesforce.
J
A journey comprises one or more campaigns interconnected via event triggers and decision trees, facilitating tailored 1:1 communication experiences.
K
L
Provides community content creators with writing suggestions to keep content on-brand, increase the use of inclusive language, and create more consistency in your organization’s writing.
A section in the member experience that content appears in if it was published to a topic that the member is following.
M
A user with access only to the published version of content, through at least one of the multiple destination channels (member experience on web or mobile, microapp, etc.) Members have no access to Creator Studio.
An umbrella term for the channels hosted by Firstup, i.e. the web or mobile app experience. The member experience is where the members of your community go to consume content created in Stuido.
A specific channel - an embeddable widget that can be inserted into other websites such as Sharepoint, digital signage, etc. Microapps are a way for members to consume content outside of the member experience. See Reach and Engagement for how Microapp activity is tracked.
A specific channel hosted by Firstup. Members are able to access the member experience by downloading our mobile application to their phone.
N
Only used on Legacy Reports, such as Advocacy Insights. When a user selects to share in the Firstup platform, they then choose which social network or tool to share to.
Networks that are frequently used have been predefined such as Airdrop, Camera, Contact, Copy, Email, Facebook, Flickr, Google+, LinkedIn, Pinterest, Print, Message (Text), Reading List, Slack, Tumblr, Twitter, Vimeo, and Weibo. Any network that is not predefined will appear as 'Other'.
Email newsletters can link to external content or other campaigns in your community that have been previously published - pulling your user in with a variety of posts.
Campaign notifications are sent via one of three channels: Assistant, push notification, or email.
The Notification Center is a centralized hub where you can access and manage your notifications, including campaign and post activity notifications. It is a specific channel that campaign notifications can be delivered to within the member experience.
O
The umbrella under which you have one or more communities. The Organization Name helps both members and Firstup staff identify your company, therefore it is usually simply your company name.
P
The Firstup Partner API is designed to provide management access to domain objects in the Firstup platform and to support all content management tasks, including work with reading feeds or publishing articles.
Creator Studio page where both users and audiences are managed.
Role Permissions to role-specific actions Creator Studio users are able to take. Permissions control what features users can access, see Restrictions for additional community-specific limitations.
User Permissions are a per-user setting which controls access to community-specific items such as Audiences, Topics, Template, Email Aliases, and more. "Unrestricted" roles have no limitation on access to these items.
Provides campaign prediction metrics.
An individual piece of content in your community (includes campaigns published to the member experience), which can come from any one of the many content sources. Insights metrics are displayed for archived posts. Metrics for deleted posts are not available.
Where, exactly, within the member experience an activity occurred. Product area includes the following: Assistant, Bookmarks, Topic, Discover, Email, Featured, From the Community, For You, Latest, Profile, Push, Recommended, Search, and Trending.
Assistant-integrated third-party systems like ADP and Concur that provide easier access to your most-used applications.
Profiles are located in the member experience and contain information about the member, such as preferred name, department, time zone, etc.
The date and time that a post was most recently published. If a post is edited and republished, the publish date will change.
If a post was scheduled, after it goes live the scheduled date becomes the publish date.
Posts have several settings that can be enabled or disabled when editing the post. For more details, please see the articles about Commentable, Translatable, Shareable, Featured, Resources, and Acknowledge.
In the context of Insights Reports, 'Publisher' refers to who created the post, whether they are a Creator Studio user or Member. A count of Publishers for a topic would be a count of the number of users that created and then published content in that topic.
This should not be confused with the role of Publisher which determines the level of access to Creator Studio.
A message to smartphone users that appears even if the app sending it is not open.
Q
A QR code is, essentially, a picture that devices can scan and interpret as a URL. QR codes generated by Firstup help mobile users access your community with ease via the app or their mobile browser.
R
Registration Status
A user's registration status indicates the user's current registration status in the member experience (mobile app and web experience).
Campaign setting that can be enabled to allow the content to appear in both the mobile app and web experience under the Resources tab.
Review engagement and delivery metrics for both completed and in-process campaigns.
Contains a final summary of your campaign prior to publishing, as well as Deliver details.
Roles indicate the level of permission to access your community - member experience only or member experience and Creator Studio. In addition to Firstup roles, custom Creator Studio roles can also be created.
S
Search Keyword
A search keyword is an individual word within a search in the member experience. For example "holiday" is a keyword from a search for "holiday policy".
Search Term is the full search text of a search within the member experience.
Shortcuts take the user to other areas of the web experience and can be customized to link users to important services, websites, or applications such as payroll or expenses. Shortcuts include functionality formerly known as Quick Links and Targeted Link Collections.
Snapshot audience can be created from an existing audience or from a new custom audience. Snapshot audiences are not automatically updated.
Single sign-on is a session and user authentication service that permits a user to use one set of login credentials for multiple applications.
Pre-populated by Firstup based on community-agnostic information and updated automatically to include users who meet the criteria and remove those who don’t.
An audience query that returns a list of users that won’t change (i.e. the audience is built with a list of user ids).
Publish status - Sent (Published), Scheduled, Draft, Needs Review, Archived.
Also User-Submitted. This refers to content submitted through the mobile app or web experience without Direct Publishing.
Note: In the event that user-submitted content is updated, the individual making the edits will be identified as a publisher of the submitted content and this will be reflected in the Publishers Overview report.
T
Templates are pre-configured starting points for campaigns for common or repeated types of communications, such as weekly newsletters or CEO updates.
Topics organize your content, helping your users navigate the member experience and giving you the power to direct information toward particular audiences.
Campaign setting that can be enabled to allow users to translate the Title and Description fields of all content, hyperlinked text, and content included in all content blocks.
A section on the member experience homepage that pulls in content that is seeing a lot of engagement across the community.
U
A unique value assigned to a user in a user import file. Each user listed in a user import file must have a unique value for either email or universal identifier. We recognize duplicate users based on the universal identifier or email.
A user is anyone with a profile in the community, regardless of experience status (Created, Invited, Registering, Registered) or Role (Member, Content Creator, Content Publisher, Community Admin, Brand Super Admin, etc.).
Deactivated users and deactivated user behavior may be counted in some metrics, providing that the activity was conducted while not deactivated.
User ID
The ID number assigned to a user. Can be found in the URL for the user's user details page in Creator Studio. https://studio.onfirstup.com/123/app/people/users/123456/
We are able to map some of the custom audience attributes that you pass to our platform to the filters in Insights.
Department and Work Location are based on the user data that you provide to Firstup.
Content submitted from the member experience by a member.
V
W
A specific channel - members access the community via a web browser.
Automated campaigns intended to increase adoption and engagement.
X
Y
Z
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